JAKARTA - Bank Sahabat Sampoerna (BSS) officially introduced the latest face of the Sampoerna Mobile Banking (SMB) application. This update presents a more modern design, intuitive menu navigation, and a more comfortable digital transaction experience for all users.
"In the latest version, SMB presents a more modern UI/UX design and a more concise navigation. There are flagship features such as opening online deposits, choosing transaction proof sharing templates, and various transaction fee promotions. Security system improvements are also continuing to ensure safer and more reliable transactions for all users," said Director of Finance & Business Planning, Henky Suryaputra, in a statement, Monday, April 13.
The transformation of the SMB's appearance is also driven by changes in customer behavior that are increasingly digital-first. According to the 2023 McKinsey Global Banking Review, more than 70 percent of banking interactions now occur through digital channels, with mobile banking as the main touchpoint. This confirms that the quality of the user experience on the application is a key factor in increasing transaction frequency and customer loyalty.
Responding to this trend, BSS also continues to strengthen the development of features on the SMB application.
"We present a new, fresher SMB display so that the application is more comfortable and easy to use by all customer segments. This feature is more practical and responsive, and users can set feature shortcuts according to their needs so that the user experience becomes more personal and flexible," said Lending, Fintech Product & Partnership Division Head, Oktavia Laksmi Wardani.
Candida Ayu Merisca, Funding & Bancassurance Business Development Group Head, also added, with the launch of this latest version, it is hoped that SMB will be able to become a solution for daily transactions with various benefits such as competitive interest rates, the opportunity to participate in a raffle program, and more affordable transaction costs.
The new SMB appearance comes with a blend of teal and maroon colors, giving a fresh and professional impression. Teal is used on the background and main menu for visual comfort, while maroon emphasizes important elements to make it easier for users to focus. The red color is also in line with BSS's color identity as part of an effort to maintain consistency in the visual identity of the brand on the application.
With the concept of New Design New Rhythm, the SMB application comes with a more modern look and a neat and comfortable visual layout. This update also presents a more seamless and personalized transaction experience, including the availability of an image template feature to make it easier for users to share transaction evidence.
In addition, SMB presents several major improvements, including:
● Quick Access Users can access their favorite services faster through shortcuts and widgets that can be set as needed. Features such as e-wallet top up, QRIS payment, and cardless transactions are now available directly on the front page. ● Effortless Savings It makes it easier for users to open savings or place funds in online deposits directly through the application without having to come to the branch, complete with information on estimated interest based on the selected tenor. ● Easier Navigation A more neat and easy-to-see menu structure helps users find and access various services faster and more comfortably. With this update, SMB hopes to provide a more practical, efficient, and secure digital banking experience for both old and new customers.
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