JAKARTA - The Walt Disney Company plans to lay off up to 1,000 employees as part of its latest cost-cutting measures.
This policy emerged not long after Josh D'Amaro officially took office as CEO in mid-March 2026.
Quoted from CNBC international, Sunday, April 12, layoffs are expected to have a significant impact on the marketing division. This restructuring is related to organizational changes previously carried out by the company, including the unification of marketing functions under one leadership.
The marketing division is now headed by Asad Ayaz, who is responsible for all of Disney's marketing strategies, covering the entertainment, theme park, and sports sectors. This is the first time that Disney has brought together all business units under one marketing head.
The change in structure actually started in January 2026, when the company was still led by Bob Iger. Not long after, Disney announced the appointment of D'Amaro as the new CEO, replacing Iger.
D'Amaro took over amid the company's efforts to recover its business after facing performance pressures and a fall in its share price in recent years.
Previously, in 2023, Disney had also carried out a massive efficiency program by cutting costs by up to US$ 5.5 billion and reducing around 7,000 employees.
In his statement, D'Amaro assessed that the foundation built previously had brought Disney to a stronger position.
"We have managed to achieve all of that, and are now in a strong position with many opportunities for future growth," he said.
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