JAKARTA - PT Lovina Beach Brewery Tbk (SRTK) has managed to penetrate the international market. The issuer of alcoholic beverages from Bali has started to export its latest premium whiskey product, LIBARRON, to Singapore. This step marks the transformation of the company from a local manufacturer into a brand with global ambitions.
The export value for this first shipment reached around IDR 5 billion. Singapore was chosen as the first destination because of its position as a center of consumption of premium beverages in Asia. In addition, Singapore is a regional trading center that opens up wide access to an international distribution network.
Management assesses the appeal of Bali as a strong added value for the company's products. Bali's reputation as a symbol of tropical lifestyle and authentic culture has a huge global appeal.
"This export step is an important milestone for the Company in entering the international market while expanding the distribution reach," wrote PT Lovina Beach Brewery Tbk management in its press release, Tuesday, March 31.
LIBARRON products are unique whiskeys that combine Scottish distillation techniques with Bali's natural conditions. The production process is through careful fermentation and distillation. The best quality is obtained through the precision aging method to produce a smooth taste and complex aroma.
This method utilizes the heat, humidity, and volcanic energy of Bali. These natural elements accelerate the interaction of the drink with the Limousin French oak barrels. Each bottle reflects the combination of local Indonesian expertise with international standards.
"LIBARRON is the first Scottish whisky created in Bali, with a smooth, bold and artistic character," the company's press management explained.
This product also managed to achieve a proud achievement by winning the MURI Record. LIBARRON was named the First Local Whiskey that Collaborated with the Van Gogh Museum. The limited edition LIBARRON Whisky x Van Gogh Starry Night is only produced in 1,889 bottles.
Apart from whiskey, the company introduced two other new innovations, namely CLARISSA Liqueur and COCO BALI Ready-to-Drink (RTD). CLARISSA is specifically designed for the female segment by highlighting the softness of the taste. This drink uses typical Bali ingredients such as kopyor coconut and gold pondoh salak.
Meanwhile, COCO BALI RTD is present to answer the market's need for practical drinks. This product has a lower alcohol content with the addition of agave ingredients. The taste is fresher and easy to enjoy for a modern lifestyle.
The company's long-term strategy is focused on developing a premium beverage portfolio. The production facility in Bali is an important element in confirming the authenticity of the identity of each product. After Singapore, market expansion will continue to Hong Kong, Japan, and China.
The main distribution target targets five-star hotels and premium bars abroad. This momentum is supported by global trends that show an increase in demand for craft beverages. Young consumers now prefer products that have an identity and a unique story behind the manufacturing process.
The company is optimistic that this expansion step will significantly boost its financial performance. PT Lovina Beach Brewery Tbk targets revenue growth in 2026 to double. This big target refers to the comparison of the realization of revenue throughout 2025.
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