JAKARTA - In the month of Ramadan 1447 Hijriah, PT Home Credit Indonesia (Home Credit), a technology-based financing company, presents the #BawaPulangBerkah campaign as a special Ramadan offering program to expand community financing access.
As is common every year, consumer spending usually increases during Ramadan as households prepare for their various needs. A survey conducted by Qualtrics in collaboration with Home Credit at the beginning of Ramadan (18-25 February 2026) showed that fashion, cosmetics, and gifts were the top three product categories purchased by respondents in various major cities.
The category was followed by smartphones (28 percent) and electronic devices (27 percent), such as refrigerators, washing machines, air conditioners, and televisions, which complete the top five. The types of goods that are purchased by respondents in offline stores are smartphones, electronic equipment and furniture, with installment schemes being one of the most commonly used payment methods.
Home Credit's internal data also shows that the volume of financing in Ramadan 2025 increased by 22 percent compared to the average sales during the three months before Ramadan, where the furniture, electronic equipment and smartphone categories each increased by 58 percent, 18 percent and 24 percent in Ramadan 2025.
"Ramadan is a special moment for the people of Indonesia to meet with family and friends and travel or return to various regions in Indonesia. Therefore, through the #BawaPulangBerkah campaign, Home Credit presents an offer that provides added value so that people can meet their various needs in a lighter and more affordable way," said Chief Executive Officer Home Credit Animesh Narang, in a statement, Monday, March 16.
This #BawaPulangBerkah program is valid for new customers and loyal Home Credit customers who use goods financing services as well as cash financing. For goods financing, there is a special 0 percent interest or Easy Installment promo starting from IDR 300 thousand per month, which is valid from February 18 - March 31, 2026 so that customers can meet various needs such as smartphones, gadgets, refrigerators, air conditioners, TVs, sofas, furniture and so on.
Home Credit also presents the Spin the Wheel program through the My Home Credit application, which can be followed by new customers and loyal customers when signing a contract for financing goods and cash financing through the application during the program period from March 6 - 31, 2026.
Through this interactive feature, every customer has the opportunity to bring home the blessing in the form of direct gifts ranging from digital vouchers, TWS earphones, air purifiers, Android-based smartwatches, smart vacuum, Proteksi Mudik to iPhone 17. Meanwhile, customers who apply for cash financing through telesales have the opportunity to get self-protection in the form of personal accident insurance for protection during the homecoming that is sent directly after the contract signing process is completed.
"Home Credit services are here to help people meet their needs more affordably. Customers can use our services to improve their quality of life such as starting or developing businesses, preparing for children's education, renovating houses to various other needs such as electronics to smartphones," said Animesh.
Home Credit's financing services can be accessed by the public at more than 22,000 partner stores spread across various stores in shopping centers as well as on various main roads in more than 200 cities and regencies in Indonesia. Customers can communicate with more than 6,000 Home Credit Sales Agents (SA) spread across partner stores to make transactions.
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