JAKARTA - PT Medela Potentia Tbk (MDLA) through its subsidiary, PT Anugrah Argon Medica (AAM), officially entered into a strategic cooperation with PT Compawnion Jadi Berkat (Compawnion). This collaboration aims to expand the distribution of quality animal feed products to answer the Indonesian pet care industry which, based on a report from Mordor Intelligence, is projected to reach 1.83 billion US dollars by 2031.
The cooperation agreement was signed on February 6, 2026 by AAM's President Director, Juliwaty, and Compawnion's President Director, Stephani Herman. Through this partnership, AAM will distribute local science-based innovation products, Pawmeals Dog Food and Catto Cat Food, to a network of pet shops and modern retail outlets throughout Indonesia gradually.
"We are grateful for Compawnion's trust in AAM as a distribution partner. We see that the vision and collaboration to present this ideal pet product is a step to expand market penetration and drive growth together," said Juliwaty, in a written statement, Wednesday, February 25.
Compawnion President Director, Stephani Herman, said that the selection of AAM was based on a shared vision in presenting quality products at affordable prices.
"Based on the field research we have conducted in various cities, AAM is known to have a strong reputation and consistent service standards. Therefore, we believe that AAM is the right distribution partner to support our expansion in providing biologically and ideally beloved animal nutrition in Indonesia, as well as bringing sustainable benefits to animal owners and retail partners," said Stephani.
MDLA President Director, Krestijanto Pandji, stated that this cooperation is a breakthrough to support innovative local companies in the midst of a market dominated by foreign products. This is supported by AAM's strong infrastructure to ensure equitable access to premium products.
"The pet food industry in Indonesia is mostly still dominated by foreign products. With Compawnion as a local company with quality and diverse product innovations, it is one of the opportunities for breakthroughs," said Krestijanto.
Compawnion is a science-based pet nutrition company that has been supported by funding from East Ventures. Based on a commitment to high integrity raw materials, the development of targeted brand equity, and commercial execution discipline, Compawnion is now building the foundation to become a world-class local animal nutrition player.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
