JAKARTA - Coway Indonesia inaugurated the Coway Sales Office (SO) Bandung which is located at Jl. Buah Batu No. 61, Malabar, Lengkong District, Bandung City 40262 as part of the company's strategic steps to strengthen services and expand its presence in West Java.
After previously operating on Jl. Sunda in the form of a shop house, Coway Sales Office Bandung is now present with its own building which reflects the company's growth in the Bandung and surrounding areas.
Chanho Kim, Head of Sales Department Coway Indonesia, said that the opening of the latest SO Bandung reflects Coway's long-term commitment to supporting the quality of life of urban communities.
"Bandung is one of the cities with important growth for Coway, with a community character that pays great attention to lifestyle, health, and comfort at home. The presence of this larger and more complete Sales Office is a manifestation of our commitment to getting closer to customers and partners in Bandung," explained Chanho Kim.
The latest Coway Sales Office Bandung is designed to provide a more comprehensive experience for customers and partners through a two-story building with a total area of around 400 m². The first floor is focused on product experience and interaction with customers, including a wider and more complete display area, featuring the entire range of Water Purifiers (WP), Air Purifiers (AP), and outdoor POE-23A filter products, in addition to a comfortable area to support customer and partner consultation sessions.
The second floor is dedicated to training and collaboration activities, where there are more and larger meeting rooms to support daily operations and collaboration, as well as expanded training facilities that can accommodate up to 40 participants, as part of Coway's commitment to strengthening the capabilities of sales partners and internal teams.
As one of the largest metropolitan cities in Indonesia, the City of Bandung experiences environmental dynamics in line with the development of urban life. Data from the Central Statistics Agency (BPS) shows that the number of motor vehicles in the City of Bandung continues to increase year by year, in line with increasing community mobility.
Meanwhile, air quality monitoring by IQAir, a global air quality monitoring agency, noted that the concentration of fine particles PM2.5 in Bandung in a certain period was above the World Health Organization (WHO) annual air quality guideline of 5 µg/m³. This condition has the potential to impact public health and quality of life in urban environments.
Responding to this condition, Chanho Kim emphasized that Coway wants to be part of the solution for urban families in Bandung.
"The challenges of air quality and the need for clean and safe water are increasingly relevant in big cities like Bandung. Through the air and water purification products we offer, as well as closer service support through this Sales Office, Coway is committed to helping people create a healthier and more comfortable home environment," he explained.
In line with this, Andri Faisal, DST General Manager of Coway Indonesia, said that strengthening sales and service infrastructure is Coway's strategic step in responding to the growing market needs.
"This Bandung Sales Office not only serves as an operational center, but also as a collaboration and development space for sales partner capabilities. We want to ensure that each partner has strong support, training, and product understanding to provide the best service to customers," said Andri.
Meanwhile, Pritta Desica, DST General Manager of Coway Indonesia, added that the presence of SO Bandung is expected to encourage more sustainable growth of Coway in West Java.
"With more complete facilities and a more solid team, we are optimistic that the Bandung Sales Office can become one of the driving forces for the growth of Coway Indonesia, as well as expanding the reach of clean air and water solutions for more families," he said.
The presence of the Coway Sales Office Bandung is expected to further strengthen Bandung's role as one of the key cities in the growth of Coway Indonesia, as well as supporting efforts to improve the quality of life of the community through cleaner and healthier air and water solutions.
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