JAKARTA - As a form of commitment to supporting the progress of national sports as well as expanding financial literacy in the basketball sports ecosystem, especially for young generations, Bank Jakarta has collaborated with the Pelita Jaya Jakarta Basketball Team to compete in the 2026 Indonesian Basketball League (IBL) competition season, which was symbolically announced in Jakarta, Thursday, February 12.
The announcement of the collaboration between Bank Jakarta and Pelita Jaya was attended by the Special Staff of the Governor of DKI Jakarta, Head of Youth and Sports, Dicky Budi Ramadhan, Pelita Jaya Commissioner, Aninditha Anestya Bakrie, Pelita Jaya President, Andiko Ardi Purnomo and Bank Jakarta Compliance Director, Ateng Rivai.
DKI Jakarta Governor's Special Staff for Youth and Sports, Dicky Budi Ramadhan, in his remarks said that this collaboration was a concrete form of local government support for the development of sports in Jakarta.
"This collaboration is a tangible manifestation that Bank Jakarta must be present in every element of city development, including sports. The Governor of DKI Jakarta has great attention to the sports sector because sports can unite citizens, build a spirit of togetherness, and strengthen Jakarta's identity as a progressive and competitive city," said Dicky.
In line with this, Bank Jakarta Compliance Director, Ateng Rivai, in his remarks said that Bank Jakarta's support for Pelita Jaya Jakarta was a continuation and expansion of the company's commitment to supporting sports as part of the city's ecosystem, after previously collaborating with Persija Jakarta.
"Bank Jakarta wants to continue to be closer to the community of mass sports supporters, who have high spirit, loyalty, and pride for their proud club. Through this support, we emphasize the role of Bank Jakarta as a strategic partner that contributes to the development of sports, the training of young generations, and the improvement of literacy and financial inclusion in the basketball community, as well as expanding the reach of brand engagement to the basketball community and dynamic urban communities," explained Ateng.
On the same occasion, Pelita Jaya President, Andiko Ardi Purnomo, welcomed the synergy with Bank Jakarta, which had previously also collaborated with Jakarta pride clubs such as Persija.
According to him, Jakarta is lucky to have a governor who pays great attention to sports, so that the momentum of this collaboration is very appropriate.
"We express our gratitude for the commitment and participation of Bank Jakarta together with Pelita Jaya. We are optimistic that this cooperation will further strengthen the team's achievements and positive contributions to society," said Andiko.
The scope of synergy in the form of sponsorship, includes exposure of the Bank Jakarta brand on various official team attributes and promotional materials, activation of branding at Pelita Jaya's home matches throughout the season, collaboration on digital content, and implementation of engagement programs with the community. In addition, this sponsorship support also opens up opportunities for collaboration in strengthening the club's business ecosystem, including the provision of banking services to support team operations and the development of sustainable youth athlete training programs.
Bank Jakarta Corporate Secretary, Arie Rinaldi added that this collaboration is also part of the communication strategy and strengthening the company's image in the midst of Bank Jakarta's brand transformation and development.
"Through this synergy, Bank Jakarta not only presents brand exposure, but also builds more inclusive and relevant interactions with the sports community. The momentum of the 2026 IBL competition is the right platform to introduce various innovations in Bank Jakarta's services and programs to the young generation segment that is active, dynamic, and adaptive to digital developments," said Arie.
Through this collaboration, Bank Jakarta confirms its commitment to continue supporting various initiatives that encourage the achievements, pride, and growth of the City of Jakarta, including in the sports sector. The synergy between Bank Jakarta and Pelita Jaya is expected to be able to create sustainable added value for both companies, make a real contribution to the growth of the national basketball sports ecosystem, and strengthen Jakarta's position as an active and competitive global city.
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