Strengthen the Seller and Affiliate Creator Ecosystem in the Era of E-commerce Discovery, Tokopedia and TikTok Shop Present Indonesia Summit 2026

Photo: Special

JAKARTA - Tokopedia and TikTok Shop will again hold the Indonesia Summit 2026 on January 27-29, 2026 in Jakarta, as a celebration for sellers, affiliate content creators, and Tokopedia and TikTok Shop partners who have recorded significant growth on both platforms during 2025.

As people's shopping behavior shifts in the era of discovery e-commerce, Tokopedia and TikTok Shop continue to strengthen their role as a link between consumers, sellers, and affiliate content creators through content and community interaction. This strategic role is becoming increasingly crucial, in line with Indonesia's projection to become the largest digital market in Southeast Asia with a potential of reaching 600 billion US dollars by 2030, as well as the growth of the digital economy which is estimated to contribute around 8% to the national GDP.

Stephanie Susilo, Executive Director of Tokopedia and TikTok E-commerce Indonesia, said that 2025 was a year of growth and connectivity for her, where Tokopedia and TikTok Shop strengthened their role as an ecosystem that connects millions of sellers.

"Through this increasingly close connection, we continue to support local business actors in Indonesia so that they can develop sustainably and reach a wider market," he said.

Carrying the theme "Driving Growth, Powering Connection", this event was attended by thousands of sellers, including MSMEs from various regions in Indonesia, affiliate content creators, and strategic partners to collaborate to welcome Ramadan in the era of e-commerce discovery. Continuing the success of Indonesia Summit 2025 and in line with the commitment of #JualanNyaman, this event focuses on strengthening seller readiness, content strategies, and advertising and affiliate solutions to drive sustainable growth, especially during spikes in sales traffic such as Ramadan.

On the other hand, business actors on Tokopedia and TikTok Shop are also supported by tens of millions of affiliate content creators who play an active role in helping sellers expand their reach and build consumer trust through relevant creative content and recommendations.

Appreciation for Partners and Support for Readiness Ahead of Ramadan

In the Indonesia Summit 2026 event, Tokopedia and TikTok Shop celebrated sellers, affiliate content creators, and partners who managed to record significant growth on both platforms throughout 2025.

This is realized through 18 categories of awards given, including Seller of the Year, Best Local Buying Champion, Rising Star, LIVE Diversity Award, Local UMKM Champion, Mega Campaign: Best Performing Brand, Super Brand Day: Best Performing Brand, New Arrival Day: Best Performing Brand, Creator of the Year, Celebrity Creator of the Year, Top Rising Creator, Best Local Buying Creator, MCN of the Year, Rising Star MCN, Affiliate Partner of the Year, TikTok Shop Partner of the Year, Rising Star TikTok Shop Partner, and Best Local Buying Journalist.

In this event, Tokopedia and TikTok Shop also launched the Ramadan Growth Playbook as a strategic guide for sellers, affiliate content creators, and partners to optimize sales ahead of Ramadan. In addition, there is also a matchmaking program for sellers and affiliate content creators to strengthen marketing strategies and increase collaboration at that time.

Present the #SafeShopping and #ComfortableSelling Experience

The continued growth in Tokopedia and TikTok Shop is inseparable from the safety and trust of users, both buyers and sellers. Therefore, both platforms consistently present a #SafeShopping experience for consumers, as well as #ComfortableSales for sellers so that they can run their businesses with more confidence in a trusted digital ecosystem.

This real commitment was also conveyed by Stephanie Susilo at the Indonesia Summit 2026.

"From January to June 2025, Tokopedia and TikTok Shop have screened more than 250,000 seller account submissions that have not met compliance standards, as well as reviewed tens of millions of products before being aired, which increased by an average of 506.8 percent compared to the previous six months. This step is taken to maintain the quality of service, protect consumers, and ensure fair trading practices on the platform so that a #ShoppingSafe and #SellingComfortable experience can be created," explained Stephanie.

In addition to screening sellers and enforcing policies, Tokopedia and TikTok Shop increase sellers' awareness of intellectual property rights (IPR) protection through education, collaborating with the Directorate General of Intellectual Property (DJKI) since 2025 so that more sellers can become legitimate owners of their IPR and can #Sell Safely.

Sellers who have KI, including MSMEs, can join the 'Mall' ecosystem, which guarantees 100 percent original products, free postage, and 15-day returns. The number of 'Mall' sellers on TikTok Shop has quadrupled. Some of them recorded the highest growth in average transactions of more than 15 times, and the list of brands with the highest increase in transactions is dominated by local brands including MSMEs.

Hermansyah Siregar, S.H., M.H., Director General of Intellectual Property of the Ministry of Law of the Republic of Indonesia (TBC), said that strengthening intellectual property protection is the foundation for the competitiveness of MSMEs and local brands.

"We appreciate the steps of Tokopedia and TikTok Shop which consistently encourage responsible digital trading practices so that business actors can sell comfortably and consumers can experience a safe shopping experience, one of which is through the Indonesia Summit 2026. Initiatives like this play an important role in building a safe, fair, and sustainable digital economy ecosystem in Indonesia," he explained.

In addition to DJKI, Tokopedia and TikTok Shop are trying to socialize KI with other strategic partners, such as the DIY Cooperative and SME Office which targets batik in Yogyakarta on September 24, 2025 and the National Craft Council of Indonesia today on 27 in Jayapura with hundreds of participants. UMKM actors.

Support the #LocalBrand

Not only supporting local brands and MSMEs to grow rapidly in the country, since last year, TikTok Shop by Tokopedia has also presented the #LokalMendunia initiative, as a real effort to empower Indonesian local brands to be able to expand their business reach to Southeast Asia. Through the utilization of the TikTok Shop regional ecosystem, #LokalMendunia opens access to major markets such as Malaysia, Thailand, Vietnam, Singapore, and the Philippines.

In this program, brands are equipped with structured learning, mission-based activities, and mentoring designed to test market potential, strengthen operational readiness, and understand the characteristics and preferences of consumers in each target country. Participants #LokalMendunia are also connected to TikTok Shop's supporting ecosystem, ranging from regional teams to official partners for store management, content production, live streaming, to order fulfillment.

"Since its launch in December 2025, six of the eight local brands that expanded into Malaysia through the TikTok Shop ecosystem recorded an increase in daily transactions during the campaign period. Some even achieved two-digit to three-digit growth, while brands in the early stages were able to grow up to 50x the sales based on LIVE, showing the effectiveness of the program in accelerating market adaptation," added Stephanie Susilo.

Together with Tokopedia and TikTok Shop, the Indonesia Summit 2026 event confirms a holistic commitment to supporting sellers to grow from the domestic market, as well as to penetrate the international market more accurately, safely, and sustainably through the #LokalMendunia initiative.