JAKARTA - PT Sarinah again emphasized its position as a locomotive for local products on the world stage. Through its participation in the Indonesia Pavilion in the 2026 World Economic Forum (WEF) series in Davos (19-23 January 2026), Sarinah has a big mission: accelerating the penetration of Indonesian creative products into global markets.
This step is a continuation of Sarinah's strategic expansion which has previously successfully visited Perth, Osaka, to the Netherlands. Now, Davos is witnessing the start of the phase of strengthening Sarinah's exports in 2026.
Market-Driven Strategies for International Markets
The President Director of PT Sarinah, Raisha Syarfuan, emphasized that their presence in Davos was not just an exhibition, but a measured step to bring local products together with the right international buyers.
"2026 is a momentum for strengthening exports for Sarinah. We ensure that the products displayed not only carry a cultural narrative, but are also competitive in business and relevant to global standards," said Raisha.
Sarinah brought more than 30 curated local brands that are ready to compete in terms of quality, design, and production consistency.
Premium Product Curatorship: From Textiles to Culinary
The curation process is carried out strictly by considering global trends. Some of the categories of flagship products presented at the Indonesia Pavilion include:
Premium Textiles: Batik, Ulos, and Weaving with export quality. Home Decor & Accessories: Craft products that combine cultural values and modern aesthetics. Food & Beverage (F&B): Selected food products that represent the richness of the Nusantara taste with international food safety standards.National Economic Aggregators and Accelerators
This participation is part of the government's major efforts to strengthen Indonesian economic diplomacy. As an aggregator and accelerator, Sarinah is committed to continue to encourage creative products to enter into a sustainable international trade ecosystem.
With a market-driven approach, Sarinah ensures that each brand carried has added value sought by the world market, so as to be able to create long-term economic impact for local artisans and business actors in the country.
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