Lion Parcel affirms its commitment to continue to be a partner for MSME players in all regions through reliable logistics services. Including MSMEs in Palembang which are known for their legendary culinary delights, pempek, Lion Parcel is here to help expand market reach to outside the region and abroad.
"We continue to strive to provide logistical solutions that are relevant to the needs of MSMEs in various regions. Our form of support is realized through various programs, such as providing discounts or special incentives for local MSMEs, to developing more varied services," said Lion Parcel Chief Marketing Officer Kenny Kwanto quoting a written statement, Thursday, December 11.
Most recently, Lion Parcel also launched BIGPACK FAST, a larger package delivery service that is faster. "We present this service to assist MSMEs and companies in areas such as Palembang that require large package deliveries in a short time," he added.
With the support of a wide delivery network and strong infrastructure, Lion Parcel is optimistic that it can continue to grow with MSME players.
Currently, the Lion Parcel network has reached 98 percent of the territory in Indonesia and more than 50 countries in the world, so it can help MSMEs expand their market. In terms of infrastructure, we have more than 7,000 agents that make it easier for people to access shipments, as well as the support of more than 350 Lion Group flight fleets that ensure delivery takes place faster and more efficiently," said Kenny.
Palembang is known for its legendary culinary delights, pempek, which is now not only popular in Indonesia but has also penetrated the international market. Behind the story of the increasing popularity of this distinctive culinary, there is an important role for logistics companies in maintaining the smooth distribution of products to various regions and countries. One of them is through Lion Parcel's services which also supports local Palembang MSME players in order to expand the reach of the market with fast, safe, and affordable delivery.
One of the business actors who feel the benefits is Pempek Al-Kindi, a local Palembang MSME who has sent its products to various cities in Indonesia and abroad since 2014.
With the tagline Obat Rindu Buat Yang Jauh, Pempek Al-Kindi is actively selling online through marketplaces and social media to reach customers outside Palembang who miss enjoying the culinary delights of Pempek Palembang. Even though it is included in the finished food commodity, Pempek Al-Kindi has successfully distributed its products with the support of Lion Parcel's easy and fast service.
Pempek is a product that is quite challenging to sell online, especially if it has to be sent to an area far from Palembang. But fortunately, our business is supported by Lion Parcel. Apart from competitive prices, goods are also faster than others, especially for shipping outside islands such as Kalimantan and Eastern Indonesia. We are also assisted in international shipments, for example to Malaysia and Singapore," said Crew Store Pempek Al-Kindi Mahesa.
Mahesa added, even though they use regular services (REGPACK), Lion Parcel delivery remains fast and safe for food products such as pempek.
"In terms of service, it is also very helpful. Lion Parcel's agent in Palembang is alert from the beginning to the end of the delivery process, even if there are obstacles, the communication is always assisted. Moreover, there is a free pick-up service, so we can send it more efficiently without having to leave the production site," he explained.
Along with the increasing sales of local products in Palembang to various regions, Lion Parcel's agent partners also felt the positive impact. The growth of MSMEs that are increasingly actively selling online also supports increased shipments at the agent level, including pempek producers.
In the past, I decided to open Lion Parcel's agent because I saw the potential for large shipments of pempek from Palembang. It turns out that it is true, now many local business actors are regularly sent every day, there is even a large company scale," said Lion Parcel agent owner Sudirman Palembang, Chatrina Febrianti.
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Chatarina added that the growth of Palembang MSMEs directly helped encourage her logistics business to continue to grow. Her relationship is mutual support, MSMEs are helped by fast and safe delivery services, while we at Lion Parcel are also growing.
"With the support of Lion Parcel's extensive infrastructure and network, as well as the support of the central Lion Parcel team for agent partners, I can maintain customer satisfaction with fast and reliable services," he explained.
The story of pempek business actors and agent partners in Palembang shows how the synergy between MSMEs and logistics companies is able to open up new economic opportunities in the region. Lion Parcel is committed to continuing to be part of this journey, helping local products penetrate the national to global market through fast, safe, and reliable services.
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