7 Reasons Why the Creative Economy is Important to Build in Indonesia

Illustration of creative economy (iStock/@lovelyday12)

YOGYAKARTA - Why is it important to build a creative economy in Indonesia? This question is increasingly relevant when many developed countries shift from resource-based industries to an economy based on ideas and creativity. The potential of creative economy in the country is very large, but unfortunately it has not been maximized.

The creative economy encompasses various sectors ranging from art, design, information technology, film, music, to culinary. All of these sectors require creativity and innovation in producing goods and services that have added value. The following will discuss 7 reasons why the creative economy needs to be built in Indonesia.

Why is Creative Economy Needed to be Built in Indonesia?

With a large, diverse, and creative population, Indonesia has a strong capital to build a creative economy. However, unfortunately, this sector has not received enough attention from various parties. Starting from the potential of human resources (HR) to the contribution in opening up employment, here are 7 reasons why the creative economy needs to be built in Indonesia.

There are many Creative Human Resources

Indonesia has a large and creative population, especially the younger generation who are familiar with technology and art. With increasing access to education in the fields of technology and creativity, the potential for superior human resources growth is greater. This is a great potential to produce creative economy workforce.

Extraordinary Cultural Wealth

Indonesia consists of hundreds of ethnic groups and cultures, each with its own traditions and arts. This potential is a resource that no other country has. By utilizing cultural wealth as inspiration for creative products, such as batik fashion or local handicrafts, Indonesia can attract the attention of the global market.

Creative Industry Growth in the World

In many developed countries, the creative industry has become the backbone of economic growth. This sector contributes to large revenues and creates millions of jobs. By participating in this development, Indonesia can increase competitiveness and open up opportunities for foreign investment in the creative industry sector.

Digital Technology Development

The growth of digital technology in Indonesia is quite considerable. This opens up opportunities for creators to market their works through digital platforms without geographical boundaries. From the sale of digital art works, music, to local products can be marketed globally through social media and marketplaces.

Increasing Tourism Attractiveness

The creative economy has a close relationship with tourism. Art exhibitions, cultural performances, music festivals, to local cuisine can be an attraction for domestic and international tourists. By strengthening this sector, Indonesia can increase the number of tourists.

Encouraging Entrepreneurship and Innovation

The creative economy can be a platform for the birth of many startups and small and medium enterprises (SMEs). With funding support, business incubators, and creative facilities, actors in this sector can create new products and services. This not only creates new jobs, but also encourages a sustainable economic ecosystem.

Not Dependent on Natural Resources

One of the advantages of creative economy is its sustainable nature and does not depend on natural resources that can be depleted. Creativity and ideas are the main raw materials that can continue to be updated. Creative economy is a solution to encourage sustainable economic growth.

This is an explanation of 7 reasons why creative economy needs to be built in Indonesia. With these various reasons and opportunities, it is time for the creative economy to get more serious attention in the country. If managed properly, this sector can become a driving force for Indonesia's future economy.