MSMEs From Riau, HomLiv Wins First Place In The Final Episode Of The 'Shopee Champions Of MSMEs Upgrading' Competition

Photo: Doc. Shopee

JAKARTA - Shopee Badminton UMKM Naik Kelas, program reality show perdana dari Shopee yang tayang sejak 5 Oktober 2025, telah mencapai babak final dan sukses menarik perhatian lebih dari 85 juta penonton. Dalam episode puncak, empat finalis terbaik ditunjuang untuk menciptakan foto produk, membuat video pemasaran kreat, serta menjual inovasi produknya secara langsung melalui Shopee Live selama dua jam.

UMKM from Riau, homLiv, won the first title, followed by DS Modest, Maritime Bag, and Aveka as the other best finalists. The winners received a total prize of Rp. 1 billion and received direct appreciation from the Minister of MSMEs of the Republic of Indonesia, Maman Abdurrahman, who was also present to witness the grand final of the Shopee Champion UMKM Upgrading Class.

Shopee Indonesia's Head of Corporate Affairs, Satrya Pinandita, expressed her appreciation for the enthusiasm of the Indonesian people for the Upgrading MSME Champion Shopee program.

"This program has become a forum in providing support for the progress of MSMEs with new colors and enthusiasm through networking, mentorship and coaching from experts, business promotions, and business funds, which are packaged into 6 episodes of Shopee Champions of MSMEs Rising Class. We appreciate the enthusiasm of 85 million viewers of the program who together support the development of MSMEs to be competitive and advance to class," explained Satrya.

Profile Of 4 Shopee Finalists For MSME Champions Upgrading Class

The four grand finalists of Shopee, the MSME Champion, are HomLiv from Riau, DS Modest from Yogyakarta, Maritime Bag from Semarang, and Aveka from Lamongan show a high fighting spirit in conquering every challenge.

Winner 1: homLiv, empowerment of the Krebet Tourism Village which made Yudianna move up the homLiv class is an MSME of wood-based cooking utensils. In building a business, Yudiana brought empowerment missions for wood batik craftsmen in Krebet Tourism Village, Yogyakarta, who had to survive in the midst of the onslaught of the times by empowering the craftsmen as one of the producers of her products. Yudiana revealed that she gained a lot of new knowledge and valuable networking with fellow local entrepreneurs at the Upgrading MSME Champion Shopee Class.

"This victory is a motivation for me to continue to learn and apply the business knowledge we get from the judges, mentors, and fellow MSME winners. Through this new network and strategy, homLiv is ready to move to a larger scale, and strives to be a real inspiration for fellow MSME players to be optimistic in facing challenges and take advantage of opportunities in the digital ecosystem," said Yudiana.

Champion 2: DS Modest, a technology-clad worship product that brought Annisa to Annisa's DS Modest victory managed to amaze the jury and spectators with innovative worship equipment products that combine cultural and technological touch. In addition to beautiful designs, these products from brands from Yogyakarta present qibla technology in each of their products, to help buyers traveling to find Qibla directions.

"I try to give my best in every challenge of Shopee for MSME Champions to Advance in class. I am very happy to be a part of this extraordinary event and hopefully our struggle can inspire local entrepreneurs to grow together," said Annisa.

Champion 3: Maritime Bag, the excitement of the love spirit of the country through Micheal Kwok's badminton bag, the owner of the Maritime brand Bag, came to the stage of Shopee, the Champion of MSMEs, Rising Classes, with the spirit of love in the country. He dreamed that one day Maritime Bag products would make Indonesia proud on the world stage, and in all the challenges of Shopee, the UMKM Champions Rising Class, Micheal proved that persistence and strategy became the main capital in becoming competitive and upgrading MSMEs. Badminton bag product innovation for children succeeded in making him superior in this competition.

Many new experiences and knowledge for me have survived participating in the Shopee for MSME Champions Upgrading. The challenges and input from the judges and mentors in this program gave me a lot of inspiration to continue to develop my business and be able to advance to class. The hope is that all MSMEs and local entrepreneurs can be motivated through this program to be able to both make the nation proud," said Micheal.

Champion 4: Aveka, a pesantren teacher who brought up the fighting spirit to innovate Nurfuat from Lamongan as an honorary teacher at Pesantren, managed to show the hard work and strong mentality that local entrepreneurs must have to achieve success. Despite difficulties in several challenges, Nurfuat was able to rise to the grand final round by bringing innovation to batik shoe products from AVEKA.

"I hope that with the knowledge and experience that I have in this program, I can bring Aveka, and even all MSMEs in Indonesia to be able to advance to class. I am very grateful to be able to get the opportunity to meet with the judges, mentors, and amazing MSME champions, who hopefully can help improve Aveka's business development optimally in the future," explained Nurfuat.

"We congratulate the four grand finalists of Shopee Champion MSMEs on their achievements from the beginning of this program to reach the current final round. We hope that this program can create a real impact on their business growth, especially synergistic collaboration between local entrepreneurs to continue to improve competitiveness in local products and expand the market in a sustainable manner so that it can further strengthen the national economy," concluded Satrya.

In addition to the Upgrade MSME Champion Shopee Program, this year Shopee has also introduced 3 new programs aimed at increasing the competitiveness of MSMEs and local entrepreneurs, including the New MSME Success Program, Shopee Online Class MSME Campus, and the Shopee Flexi Export Program. Each program is here to help MSMEs in each stage of their business so that they can be competitive and upgrade.