Shopee Barokah actively participated in supporting the Socio-Economic Empowerment Program of Islamic Boarding Schools initiated by the Coordinating Ministry for Community Empowerment of the Republic of Indonesia (Kemenko PM), by presenting digital training activities for hundreds of students at the Bugen Al-Itqon Islamic Boarding School in Semarang, Central Java.
This digital training for Santri aims to improve Santri's digital skills in order to create economic independence from Islamic boarding schools in Indonesia.
Coordinating Minister for Community Empowerment, Muhaimin Iskandar said that effective community empowerment can be started by building a healthy economic ecosystem, one of which is through the involvement of students and Islamic boarding schools.
"In building an ecosystem, it is impossible for the government to be alone. The government must collaborate with all parties including the industrial world, business people, and all parties who can become part of the empowerment agency. Therefore, we appreciate various parties, such as Shopee who wants to join to support efforts to empower this community," said Muhaimin, in his statement, Wednesday, November 5.
Director of Public Policy Shopee Indonesia, Radityo Triatmojo said that the creative industry in the Islamic Boarding School environment continues to grow rapidly. Shopee Barokah is here to continue to provide support related to the use of digital technology which is part of the development of Islamic Boarding School independence.
"We support the initiative of the Coordinating Ministry for Human Development and Culture in programs to empower Santri through digital training at Shopee to support the economic independence of Santri and Islamic boarding schools in Indonesia. Through this activity, we hope that Santri can adapt and grow together in the digital ecosystem. Last year, we held a 'Santri Ready to Export with Shopee' program which has facilitated 1,400 students to develop their business to export products through the Shopee Export Program," explained Radityo.
Shopee Barokah provides digital training to encourage the economic independence of santri and Islamic boarding schools. In this activity hundreds of students receive digital training from trainers around optimizing products and shops to utilizing promotional and campaign features to optimize sales potential and open wider market access. Education regarding the optimization of store performance on e-commerce platforms, includes how to manage stores, regulate product photos, and regulate essential information in stores that can attract buyers.
Santri also received education about how to effectively use promotional features, such as Ads, Shopee Live, and Shopee Video to the use of twin-day campaigns to increase store visibility and increase sales potential.
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Shopee Barokah also presents a special storefront 'Indonesian Santri MSME Selection'. This storefront is a special marketing channel that promotes products from Islamic boarding schools and santri businesses, provides greater visibility, and helps them reach a wider market throughout Indonesia.
The Muslim product market in Indonesia has enormous potential and growth. Indonesia, as the country with the largest Muslim population in the world, reaches around 246 million people by 2025, is the main capital to make Indonesia not only the market but also the main producers and players of the global halal industry.
"Hopefully in the future, support for the Coordinating Ministry for Human Development and Culture program can also be a catalyst for the development of creativity and innovation of Santri products and Islamic Boarding Schools this year," concluded Radityo.
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