Golden Rama Encourages Digital Transformation And Empowerment Of The Young Generation

Photo: Special

JAKARTA - Entering the 54th year, Golden Rama Tours & Travel affirms its commitment to continue to innovate and strengthen social contributions in the national tourism sector.

Through a campaign titled 54PA Dunia, the company not only celebrates its work for more than five decades, but also encourages empowerment of the younger generation through various social programs and digitizing services.

Founded in 1971, Golden Rama has become one of the main players in the Indonesian travel and tourism industry.

In this year's commemoration momentum, the company launched a social responsibility program titled Good Steps', which focuses on three main pillars: Salira (culture), MILES (education), and Voluntourism (environment).

The program is designed to create collaboration spaces for the younger generation, especially vocational students, in order to understand the tourism world comprehensively, from professional aspects to human values born from every trip.

"Through the Good Step program, we want to create a collaborative learning space for the younger generation to be directly involved in meaningful social initiatives," said Ricky Hilton, General Manager of Communications & CRM Golden Rama Tours & Travel, in an official statement, Tuesday, October 28.

Ricky added that the involvement of interns in this program began with the development of the Good Step page on the official website of Golden Rama, which became a forum to display social activities, travel stories, and the positive impacts generated.

Meanwhile, President Director of Golden Rama Tours & Travel, Madu Sudono, emphasized that the company's long journey is not only about selling tickets and tour packages, but about providing a meaningful life experience for customers.

"This 54-year journey is not just about the travel business, but about how Golden Rama is part of the subscriber's life story inspires them to go further, greet the world, and have a positive impact on the surroundings," he said.

In the momentum of its 54th anniversary, Golden Rama also strengthens digital transformation by presenting an omnichannel platform that integrates online and offline experiences, from bookings to full-sale services.

This step is expected to provide a more personal, efficient, and added-value travel experience for customers.

In addition, the company is also expanding cooperation with destination management organizations (DMO), airlines, and global tourism institutions to strengthen Indonesia's position in international tourism maps.

Sebagai bentuk apresiasi terhadap pelanggan setia, Golden Rama menghadirkan berbagai hadiah menarik, termasuk iPhone 16 Pro, tiket pulang-pergi ke Jepang, voucer perjalanan senilai Rp1 juta, serta merchandise edisi ulang tahun ke-54.

Kampanye “54PA Dunia” sekaligus menjadi simbol transisi Golden Rama menuju ekosistem pariwisata modern yang tidak hanya menekankan aspek komersial, tetapi juga nilai sosial dan keberlanjutan.

As a form of appreciation for loyal customers, Golden Rama presents various interesting prizes, including the iPhone 16 Pro, round-trip tickets to Japan, travel vouchers worth IDR 1 million, and merchandise editions of the 54th anniversary.

The 54PA Dunia' campaign is also a symbol of the Golden Rama transition to a modern tourism ecosystem that not only emphasizes the commercial aspect, but also the social value and sustainability.