Beauty Industry Manufacturers Present Safe Products For Sensitive Skin

Photo: Special

JAKARTA - The beauty industry in Indonesia Harlette Beauty presents a superfood-based sunscreen innovation combined with cutting-edge technology.

Through the Harlette Oat Probiotic Lightweight Sunscreen product, this local brand introduces the encapsulation sunscreen technology which makes the formula very light, not sticky, and safe to use even on sensitive skin.

"With the encapsulated sunscreen technology, we want to present sunscreen that is comfortable to use every day. The texture is light on the skin, does not leave white cast, while maintaining sensitive skin health," said Founder Harlette Beauty Valencia Nathania.

The encapsulation technology works by wrapping sunscreen particles in micro capsules to increase the effectiveness of protection while reducing the risk of irritation.

This innovation is enriched by the content of probiotic oils that function to strengthen the skin barrier, so that the skin is not only protected from UV exposure, but also remains healthy and well maintained.

The Harlette Oat Probiotic Lightweight Sunscreen product went viral some time ago because it was used by Bilqis Khumairah Razak, the daughter of singer Ayu Ting Ting, who is now 11 years old.

In a video that has been viewed more than 2 million times, Bilqis admits that he regularly uses skincare for skincare.

"Use Harlette Beauty, previously only used sunscreen, now use all of them," said Bilqis, quoted from the TikTok Quezelyhere account.

With a research-based formulation and thorough selection of ingredients, Valencia said that the product presented by Harlette does not contain chemical ingredients so it can be used for all skin types, including sensitive skin, even by adolescents starting at the age of 10.

In addition to sunscreen, Harlette is also known through Harlette Oatmilk Facial Wash, the world's first facial wash soap that uses original oat grains.

This product was born from Valencia's personal experience in dealing with sensitive skin problems and is now proving to be a solution for many consumers, including teenagers aged 10 years.

"We present the world's first natural wash with original oat grains, as well as sunscreen with very light and safe encapsulation technology for sensitive skin," he said.

With sales averages reaching 100 thousand packages per month, Harlette Beauty continues to prove itself as an innovative local brand and has the potential to compete in the global market.

We want Harlette to be a trusted brand and always look forward to the presence of new products. Not just because of the trend, but because of the quality and real innovation," added Valencia.

Harlette is also preparing the next innovation in the form of a hybrid makeup-skincare that is consistent with the theme superfood. This step is expected to expand consumer reach without sacrificing the quality or philosophy of the brand.

Harlette Beauty is a local Indonesian skincare brand founded by Valencia Nathania in 2019 by carrying the concept of superfood skincare, especially oil palms, based on modern research.

Starting from the sleeping mask product, Harlette continues to grow until it has a series of mainstays such as health wash, day cream, sleeping mask, to serum.

With product innovations such as Oatmilk Facial Wash and Oat Probiotic Lightweight Sunscreen, Harlette is committed to providing a safe, effective, and skin-friendly skin care solution, while building closeness to its consumers.