More And More Features, BRImo Provides Access To Various Vouchers From Hundreds Of Famous Merchants

BRImo also brings an update to the digital payment ecosystem through the simplification of the QRIS menu which is now more concise and intuitive. (IST)

PT Bank Rakyat Indonesia (Persero) Tbk continues to strengthen the capabilities of digital services through optimizing BRImo mobile banking applications as a transaction platform that is adaptive to the dynamics of the customer's lifestyle and needs. The innovations presented include improving account registration processes, expanding lifestyle services, and simplifying QRIS-based payment access, with a main focus on ease, speed, and service relevance.

The improvement of the user registration process is one of the priorities in BRImo's latest version of the update. Through strengthening the eKYC system and simplifying the onboarding stages, the account opening process can now be carried out in a matter of minutes without the need to visit BRI's work unit. This increase not only accelerates the acquisition of new users, but also strengthens BRImo's position as an inclusive and efficient digital platform in reaching a wider customer segment.

Lifestyle service development is also expanded through the launch of the Voucher Lifestyle feature in collaboration with Ultra Voucher. This feature allows customers to access various vouchers and gig cards from hundreds of well-known merchants in the food and beverage sector, fashion, digital games, application subscriptions, and daily needs. This initiative reflects BRI's commitment to providing digital experiences that are not only transactional, but also contextual to urban people's consumption patterns.

BRImo also brings an update to the digital payment ecosystem through the simplification of the QRIS menu which is now more concise and intuitive. All QRIS payment features such as QR Payment, QR Transfer, and QRIS Tap can be accessed integrated in one menu. In addition, BRImo has allowed QRIS transactions using sources of funds from BRI Credit Cards, providing higher flexibility for customers in choosing payment methods that suit their respective needs.

BRI's Director of Information Technology Saladin Dharma Nugraha Effendi said that BRImo's development as a super app is not only technology-oriented, but also reflects BRI's readiness to manage digital service growth in a sustainable manner. He emphasized that development strategies are carried out holistically taking into account aspects of functionality, system stability, and user experience.

The success of mobile banking is determined by its ability to meet user needs in a precise manner, maintain performance stability, and maintain quality of service. BRImo development is carried out in a sustainable manner to ensure that all functions run optimally in each transaction process. BRImo is a central element in BRI's digital strategy to expand financial inclusion, strengthen service integration, and improve operational efficiency in a sustainable manner," he said.

BRImo's strengthening efforts are also directed at increasing the effectiveness of feature utilization by customers, which is reflected through the Feature Per Customer (FPC) indicator. In addition, strengthening the security system and user protection continues to be the main focus, ensuring that all transactions can be carried out with a high level of comfort and trust. This commitment is part of the positioning of BRI banking institutions which are always adaptive to customer preferences and lifestyles.

BRImo noted impressive growth with total users reaching 42.7 million users by the end of June 2025. This number increased by 7.5 million users compared to the same period last year, or equivalent to 21.2% year-on-year growth. In the midst of digitalization acceleration, BRImo is the main channel for BRI digital financial services that provides complete and integrated features, includes payment of QRIS, interbank transfers, as well as purchases of investment products such as Government Securities (SBN) and mutual funds. (ADV)