JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk believes that the "BRILiaN Village" program will succeed in creating tourist villages not only attractive as destinations, but also able to encourage the growth of local entrepreneurs, strengthen village structure, and create a sustainable and inclusive village economy.
According to BRI's official statement received by Antara, in Jakarta, Saturday, August 2, this year's BRILiaN Village program is part of BRI's steps in driving the local economy and encouraging the creation of resilient and empowered villages, one of which is through the development of local tourism through capacity strengthening, capability and collaboration of all elements in the village ecosystem.
BRI has completed a series of BRILiaN Village empowerment programs with the theme Tourism Village which has been going on since May 26, 2025. This empowerment initiative is part of BRI's commitment to boosting village economic growth in the hope that participants can understand the potential of tourism according to local wisdom.
In addition, participants are also expected to be able to manage tourist villages in a sustainable manner and carry out digital marketing, so that they can be known and accessed by the wider community.
For two months, more than 100 tourist villages from various parts of Indonesia have participated in intensive training and assistance in the context of village development, so that they can develop and market tour packages that are in accordance with the characters and local wisdom of each village, as well as build strategic partnerships with various parties to expand market access through digital channels.
As a form of appreciation from BRI, 10 of the best tourist villages are determined based on the parameters that have been set, including digital activities, quality of tourism products, and consistency in participating in training and assistance. Selected tourist villages will get various additional benefits, such as marketing collaboration and tourism promotion design, digital advertising through Meta Ads.
The following is a list of the best tourist villages: 1.Jalatrang Village, Cipaku District, Ciamis Regency, West Java2. Ketapantrame Village, Trawas District, Mojokerto Regency, East Java3. Bojongkulur Village, Gunung Putri District, Bogor Regency, West Java4. Sriwulan Village, Limbangan District, Kendal Regency, Kendal Regency, Central Java5. Hendrosari Village, Menanti District, Gresik Regency, East Java6. Waluran Mandiri Village, Waluran District, Sukabumi Regency, West Java7. Sumberdodol Village, Panekan District, Magetan Regency, East Java8. Kelawi Village, Bakauheni District, South Lampung Regency, Lampung9. Ngampungan Village, Bareng District, Jombang Regency, East Java10. Silalahi Village III, Sumbul District, Dairi Regency, North Sumatra
The empowerment of BRILiaN Village this time raises the enthusiasm of the participants and the feeling of pride for the participants who have participated in the entire series of training and assistance, as conveyed by Arifin from Hendrosari Village, one of the villages that is included in the top 10.
"I'm from Hendrosari Village express my deepest gratitude to BRI and Atourin. Alhamdulillah, our village is in the top 10 in this activity. Hopefully other friends who have not had the opportunity can also enter the better (position)," said Arifin.
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