JAKARTA - Director General of Small, Medium and Multifarious Industries (IKMA) of the Ministry of Industry (Kemenperin) Reni Yanita said, euphoria after the COVID-19 pandemic was also the cause of the rise of rare buying groups, aka 'Rojali'.
The euphoria in question is when people want to take more walks after a long time of implementing mobility restrictions during the pandemic.
As a result, the purchasing power that is expected to grow when certain moments cannot be achieved.
"Last time Lebaran (bely power) was expected to grow. It turned out that we were indeed euphoric after COVID-19. So, what grew was actually the road, the tour," said Reni in response to VOI's question when met at the Ministry of Industry's office, Jakarta, Wednesday, July 30.
"Or going to the mall, not shopping at the mall, but mostly just eating. The last two months are like that (Rojali)," he continued.
So that after the Lebaran moment and the new academic year, Reni hopes that the Rojali phenomenon can be reduced during Christmas and New Year (Nataru) 2025/2026.
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However, before entering the end of the year, the Directorate General of IKMA anticipated by encouraging small and medium industry players (IKM) to sell online.
According to him, selling live on e-commerce TikTok Shop and Shopee is a powerful way at this time.
"Our keywords, really, are for the marketplace, here. We have to also filter, then we also continue to boost our (industry) perpetrators (for) live shopping, please, live TikTok. If our language is, it's really tight," he concluded.
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