JAKARTA - Deputy for Small Business at the Ministry of MSMEs Temmy Satya Permana admitted that his party still does not promote local products to the public. As a result, currently there are people who do not know domestically made products.
This was conveyed by Temmy in his remarks at the Inabuyer B2B2G Expo 2025 at the Smesco Building, Jakarta, Thursday, July 24.
At first, Temmy talked about the outfits she wore while attending the Inabuyer event.
He admitted, almost all products used are made locally.
Then, he asked the audience about the shoe brand he was wearing.
Apparently, most of the audience did not know the brand.
"I'm a little flexible, yes, I'm wearing local shoes, this brand is BLAnkenheim. Do anyone know? Not a lot, right," said Temmy.
"I like riding motorbikes, I wear Mbak Etna Tegep Boots boots. Anyone knows? No one knows, who's wrong? It's our fault for not promoting local products," he continued.
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Selain itu, Temmy menilai, alasan masyarakat juga tidak membeli produk-produk lokal dikarenakan kurang mengetahui lokasi penjualnya.
"Teman-teman, masyarakat tidak beli produk lokal bukan karena tidak mau, tapi tidak tahu di mana saya harus beli, mana yang berkualitas gitu," terang dia.
Nantinya, kata dia, Menteri UMKM Maman Abdurahman akan menjadikan Gedung Smesco sebagai markas besar produk-produk lokal berkualitas.
"Kami akan jadikan Smesco ini sebagai showcase-nya produk-produk lokal berkualitas, karena apa? Sekadar lokal tapi tidak berkualitas, kami juga sulit menjual gitu. Bocorocco ini produk lokal, harganya luar biasa, tapi teknologinya juga luar biasa," tutur dia.
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In addition, Temmy assessed that the reason people did not buy local products was because they did not know the location of the seller.
"Friends, people don't buy local products, not because they don't want to, but don't know where to buy them, which quality is that," he explained.
Later, he said, MSME Minister Maman Abdurahman would make Gedung Smesco a headquarters for quality local products.
"We will make this Smesco a showcase for quality local products, because of what? Just local but not quality, we also find it difficult to sell it. Bocorocco is a local product, the price is extraordinary, but the technology is also extraordinary," he said.
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