JAKARTA - Bank Jakarta has stated its commitment to fully support the implementation of the Market Digitalization Competition.
This commitment was stated during the Launching of the Market Digitalization Competition and the signing of a joint commitment program to increase market digitization in Jakarta.
The signing was carried out by the President Director of Bank Jakarta, Agus H. Widodo together with the President Director of Perumda Pasar Jaya, Agus Himawan and other banking institutions witnessed by the Governor of DKI Jakarta Pramono Anung and DKI Jakarta Regional Secretary Marullah Mattali.
The Market Digitization Competition was initiated by the DKI Jakarta Provincial Government (Pemprov) through collaboration between the DKI Jakarta Regional Revenue Agency (Bapenda), Bank Indonesia, the Financial Services Authority (OJK), and Perumda Pasar Jaya.
This activity aims to accelerate digital transformation, especially in payment systems in markets managed by Perumda Pasar Jaya.
Governor Pramono assessed that through the 2025 Market Digitalization Competition, Pramono carried four large targets.
The targets are improving merchant welfare, efficiency of transactions, optimizing regional taxes, and eradicating market thuggery.
"I proposed this competition. The goal is clear, so that traders are familiar with digital systems such as QRIS and EDC," said Pramono, Tuesday, July 22.
According to him, digitization is not only a matter of speed of transaction, but also a matter of security and order.
"If there is no cash circulating, the room for pickpockets and extortion is also lost," he said.
Pramono called market digitization a strategic step to strengthen the people's economy.
"This is not a modernization style, but a long-term effort to build an economic foundation from below," he said.
Pramono said the Jakarta Provincial Government cooperated with Bank Indonesia (BI), the Financial Services Authority (OJK), and Perumda Pasar Jaya as the main partners.
In fact, the race assessment was fully submitted to BI and OJK to ensure transparency.
"The provincial government does not interfere with judging. We want this competition to be credible and objective," said Pramono.
In addition, currently, Pramono said 20 markets have participated in this program, and are targeted to reach all 133 markets in Jakarta.
Digital transformation is no longer an option, but a must. The market must be the epicenter of the people's economy that is clean, orderly, and competitive," he said.
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President Director of Bank Jakarta, Agus H Widodo, said that the digitization of the traditional market sector is an important part of modern and inclusive urban economic development.
Bank Jakarta sees market digitization as a momentum to provide a more efficient, transparent and affordable transaction ecosystem. We fully support this program as a form of real contribution to Jakarta's local economic growth," said Agus.
As a participant in the banking digitalization aspect, Bank Jakarta is tasked with assisting four markets that have been determined based on market class mapping and the number of places of business (TU), namely Mayestik Market (Class A) 1,516 TU; Koja Baru Market (Class B) 1,056 TU; Cengkareng Market (Class B) 1,065 TU; and Pondok Bambu Market (Class C) 375 TU.
The total number of places of business that will be served by Bank Jakarta in this program reaches 4,012 TU.
In the banking aspect, Bank Jakarta will be assessed in three main categories, namely Best and Active Literacy (July 21 August 9, 2025); Limited Financial Access (January Period August 9, 2025); and Best Financial Digitization.
"The transformation of the market is not only the government's agenda, but also a joint commitment of all economic actors. Bank Jakarta is ready to be an important part of this change," said Agus H. Widodo.
In line with that, the President Director of Pasar Jaya, Agus Himawan, said that the aspect of waste cleanliness and management was also the main assessment.
"The modern market is not only cashless, but also clean and well-organized," he said.
The appointment of BI and OJK as competition judges is also considered as a new direction for technology-based local economic development.
Digitalization of this market is a real game changer. Not just innovation, but a systemic strategy to strengthen financial literacy and digital inclusion," he concluded.
Meanwhile, Bank Jakarta Corporate Secretary Arie Rinaldi added that the company has prepared concrete steps to support this program, starting from direct education to traders, activation of QRIS, opening digital accounts, to integration of banking services with the market ecosystem.
"We are optimistic that we can show the best performance in terms of digital financial literacy and adoption", said Arie.
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