JAKARTA - PT Prudential Life Assurance (Prudential Indonesia) today officially launched the PRUSmart Plan, Prudential's latest life protection innovation which provides certainty of benefits with a minimum monthly premium of IDR 2 million in the form of Annual Cash Benefits of up to 25 percent of the Annual Premium along with its increase, and the End of Accountability Benefits at the End of Accountability Date in the 20th Policy Year to 920 percent of the Annual Premium in accordance with the chosen premium payment period.
Customers also get convenience by not needing to do a medical examination for the process of submitting the PRUSmart Plan policy. The presence of the PRUSmart Plan is expected to support Customers in obtaining protection while maintaining long-term financial stability, achieving various financial goals for them and their families in the future, especially in uncertain times like now because of the definite cash benefits and can be utilized as needed.
The year 2025 is quite a challenging year for the public, including in Indonesia. The latest survey from YouGov Indonesia in April 2025 also found that there was an increasing trend of public concern about economic conditions in Indonesia made them also more careful to make decisions in investing for the long term. In January 2025, 56 percent of the public expressed concern about economic conditions. This figure increased to 60% in February and March, and 66 percent in April.
Because of this, the public is also increasingly careful and tends to choose more definite options in planning safer and lower risk finances, including for the long term. This is driven by various factors, ranging from unstable market conditions due to global geopolitical conditions, declining people's purchasing power, to inflation, which makes people more cautious in managing their finances.
This situation also ultimately affects the community, especially in the middle and upper middle class to be more careful in carrying out its long-term financial planning. In 2023, 6 of the 10 middle and middle class people chose to retire early and allocate their finances through savings and investment.
However, in 2024, 5 of the 10 middle and upper middle class people prefer to continue working until old age rather than allocating it for investment due to economic uncertainty.
With the PRUSmart Plan, the public no longer needs to worry about planning finances because of the certainty of the benefits of cash value that will be obtained from this product so as to create peace of mind.
Karin Zulkarnaen, Chief Customer & Marketing Officer of Prudential Indonesia, said that currently, especially in the middle and upper middle class, people are increasingly careful and tend to choose safer and lower-risk life and financial protection products, in response to uncertain economic conditions.
"With a very easy submission process without a medical examination, the PRUSmart Plan is here as a solution to help Indonesian families feel safer and calm to achieve their financial goals in the midst of uncertainties like today. In line with the commitment of CusTOMer is Our Compass, our latest innovation is our real proof to always listen to and understand our customers, as well as provide truly relevant services and products to answer their current needs for the future," he explained, Thursday, July 10.
PRUSmart Plan offers advantages, namely:
- Premium payment period of 6 or 8 years- Without medical examination with Annual Premium of up to IDR 250,000,000- Life protection of up to 20 years & life benefits of up to 150 percent- Annual Cash Benefits of up to 25 percent and an increase in each year- The End of Accountability Benefits of up to 920 percent
"PRUSmart Plan can not only protect, but also provide opportunities in the form of easy submissions to all people who want to have a definite financial plan, as well as be able to provide more income to build a more stable and planned future for the next generation. This is in line with our mission to always be a trusted partner and protector for the current generation and will come," Karin concluded.
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