JAKARTA - Entering the second half of 2025, signs of a clear economic slowdown in Indonesia are increasingly visible, consumer spending continues to decline and people's purchasing power is increasingly depressed. In this situation, many companies have to rethink their marketing strategy. Relying on intuition or the old method is no longer enough.
The founder of BreachResearch, Anna Leshchuk, a market research agency, emphasized the importance of making decisions supported by data.
"Now everything is changing quickly and unpredictablely. A company that can survive is a company that can read changes from the start, whether it's from public sentiment, shopping behavior, or digital activity and immediately takes action before competitors notice it," he explained, in a written statement, Thursday, July 3.
A number of the latest data shows that this situation is quite serious. According to analysts from Apindo (Indonesian Entrepreneurs Association), Indonesia's economic growth decreased in early 2025. Many business actors are worried because there has begun to increase layoffs and decrease people's purchasing power.
The Consumer Confidence Index (IKK) has also dropped again, reflecting the attitude of the public who are increasingly careful in spending money. Even during the 2025 Eid moment, according to the Indonesian Shopping Center Management Association (APPBI), household spending in Jakarta fell by 25 percent.
In the midst of conditions like this, understanding consumers becomes very important. All decisions, from product development, marketing strategy, to brand communication, must be based on real data, not assumptions. Data research helps businesses see what consumers really need, feel, and think about. Without research, marketing campaigns can be ineffective or even not on target.
At times like this, we need more in-depth data. This is where the role of BreamsResearch, where we not only provide accurate and in-depth data, but also helps companies take concrete steps based on these data, both for products, communication messages, and promotional channel selection," said Anna.
BACA JUGA:
BreamsResearch was established to help more businesses understand consumer behavior strategically. The agency has collaborated with various companies from various sectors such as consumer goods, technology, to lifestyle, and combined traditional survey methods with social listening, sentiment analysis, and also digital ethnography.
"As Indonesia's economy is adapting, the ability to properly read consumers and is full of empathy will be a very important advantage. It's not about who talks the most, but who is the most sensitive to what the market needs," he concluded.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
