JAKARTA - The millennial generation is known as an all-fast generation, technology literate, and is active in their financial planning. However, the millennial generation is also still common to profits and conveniences that can be obtained through the use of financial instruments such as credit cards.
As a solution to this challenge, PT Bank Danamon Indonesia Tbk (Danamon), which is an organization with a customer-centric and financial solution provider focus, has a Danamon Mastercard Platinum Credit Card specifically designed to help Millennials manage family spending and realize #WanacanaJadiNata.
"Danamon understands that Millennials need financial instruments that not only function as a means of payment, but can also help them manage finances effectively. However, we also realize that there are still many misinformation circulating about the function and use of credit cards. In fact, as a non-cash payment tool from banking institutions, credit cards can facilitate transactions for various needs, and if used wisely, credit cards can be an important key in building long-term financial health," said Consumer Lending Business Head Danamon, Enriko Sutarto, in a written statement, Thursday, June 19.
Data from the Central Statistics Agency (BPS) shows that 24.6 percent of the 47.85 million middle class people in Indonesia are Millennials. The group, which was born between 1981 and 1996, was dominated by 69 percent active workers, with 30 percent as housewives, and 1 percent not working. Global Loyalty Research Indonesia in 2024 revealed that Millennials prioritize their income for essential needs such as food, routine bills, transportation, and education including education for their children.
Credit cards can be an ideal solution in managing finances because it not only makes transactions easier, but also helps regulate cash flow and provides added value through various loyalty programs. Although credit cards offer ideal solutions for Millennial financial challenges, penetration in Indonesia is still very low, only about 5 percent, far below Thailand at around 35 percent and Malaysia at around 30 percent. Jakpat and Lintar Financial studies show that 55 percent Millennials do not have loan products, and 79% have never attended financial planning training.
Danamon sees this gap as an opportunity to provide a targeted solution. Danamon Mastercard Platinum's Credit Card offers not only convenience in transactions, but is also designed with features that match Millennial Generation lifestyles and financial needs.
"We not only provide products, but also take an active role in improving Millennial Generation financial literacy. We hope that through the products and education that Danamon provides, the public can use credit cards wisely and optimally. Because if it is understood properly, the public can use credit cards to get promotions, discounts. prices, or cashbacks that can be used for payment of other needs so that they can realize #Wacana JadiNata," said Enriko.
The Danamon Mastercard Platinum Credit Card offers various advantages specifically designed to support Millennial lifestyles, including:
Cashback is IDR 300 thousand for new customers with a minimum transaction of IDR 1 million for 2 months. Save 5 percent for regular bill payments. Purchase program 0 percent to 36 months for various basic necessities transactions such as shopping in supermarkets, restaurants, or to support the needs of family lifestyles in various merchants throughout the store providing payment services with credit cards. Eat seamless integration with the D-Bank PRO application for QRIS transactions.
BACA JUGA:
This credit card was developed by Danamon taking into account the Millennial Generation spending pattern that prioritizes value and convenience. Thus, this card is the right solution for transactions in supermarkets, restaurants, e-commerce platforms, and various merchants who receive credit card payments.
Danamon not only offers financial products, but is also committed to educating customers about the wise use of credit cards. Disciplined credit card users in paying bills on time will benefit in the form of increasing credit scores, reducing interest expense, and building a positive credit history that is useful for future financial needs.
"We present the Danamon Mastercard Platinum Credit Card to help customers realize #WanacanaSoNata starting from paying various routine bills, solutions when there is an emergency need, buying daily necessities, planning a dream vacation, to creating meaningful experiences with loved ones. This is in line with Danamon's commitment as a financial solution provider that is always oriented towards customers," concluded Enriko.
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