Minister of Trade Budi Santoso said the Ministry of Trade supports the implementation of the Holiday Sale 2025 Program initiated by the Indonesian Retail Entrepreneurs Association (Aprindo).
Domestic spending programs like this aim to encourage public interest in spending and also have an impact on the consumption of micro, small and medium enterprise (MSMEs) products that have been circulating in various retail outlets.
Minister of Trade Busan hopes that the Holiday Sale 2025 will open up opportunities for synergy to include more MSME products in various retail outlets on the Aprindo network.
"The Ministry of Trade supports the efforts of stakeholders to improve the quality of MSME production and marketing capabilities. We hope that at the 2025 Holiday Sale, Aprindo will successfully widen access to MSME products to retailer shelves throughout Indonesia," said Trade Minister Busan quoting a written statement, Saturday, June 14.
Holiday Sale 2025 is a discount promotion during the holiday which lasts one month on 13 June 13 July 2025. This activity is part of a series of events welcoming the commemoration of the 2025 National Retail Day, the peak of which will be held on 8'11 November 2025.
According to the Minister of Trade Busan, Holiday Sale 2025 has the potential to encourage an inclusive, digital, and impact on economic growth with local power that is ready to compete in the global market. He also hopes that Aprindo can achieve the domestic sales transaction target of IDR 60 trillion during June 2025 during the Holiday Sale 2025.
"We also hope that Aprindo can always increase the involvement of MSMEs in every expenditure program. This can help the marketing of MSME products and the Proudly Made in Indonesia (BBI) program, so that there will be an increase in the provision of domestic products and the use of local raw materials," added the Minister of Trade Busan.
After the launch of the Holiday Sale 2025, the Minister of Trade Busan also greeted Aprindo members spread across several regions through a video conference application. When greeting Alfamart Solo representatives, the Minister of Trade of Busan found that discounts and weekend trends contributed to increased consumption in modern retailers.
In addition, the Minister of Trade Busan also found that Alfamart Solo would hold curation of MSME products to be put into Alfamart's shelves in Solo.
The Minister of Trade Busan also reviewed the mini booths of a number of products assisted by the Ministry of Trade that have succeeded in entering Indomaret outlets. Various products are sold, including various chips, pastries, and traditional snacks with the original MSME brand. After that, the Minister of Trade Busan reviewed the special shelves for MSME products assisted by Indomaret, South Tangerang City, which were installed on the South Tangerang branch of the Indomaret Fresh Drive-Thru.
These products are snacks in the form of dry foods that are packaged today. Meanwhile, Coordinating Minister Airlangga said, the Indonesian market has an advantage in the form of domestic economic resilience. One of them, can be seen from domestic consumption that can support the economy.
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For this reason, the government continues to encourage domestic consumption, including domestically made products and local MSMEs to increase the resilience.
"We have to increase our domestic economic resilience because it is what other ASEAN countries don't have and that makes us survive (economic)," said Coordinating Minister Airlangga.
In this launch, Aprindo also made a declaration to support the development and collaboration of MSMEs to modern retailers. The declaration was conveyed by the General Chairperson of Aprindo Solihin. One of the main points is modern retail to support the development, development, and increase the role of MSMEs.
"Hopefully, Holiday Sale 2025 can be an example of multi-party cooperation that can form an inclusive and sustainable retail ecosystem. Through collaboration with the Ministry of Trade, Aprindo plans to carry out curation of MSME products in the regions so that MSME products can continue to be aligned with other products," said Solihin.
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