JAKARTA - In order to increase financial literacy and the role of women in the Indonesian Islamic capital market, the Self Regulatory Organization (SRO) consisting of PT Bursa Efek Indonesia (IDX), PT Kliring Penjaminan Efek Indonesia (KPEI), PT Kustodian Sentral Efek Indonesia (KSEI), and supported by the Financial Services Authority (OJK), held the HERSHARE 2025 event with the theme Brain, Beauty, Wealth in Makassar, South Sulawesi.
This event also became one of the 10 priority targets for financial literacy activities based on the 2021-2025 Indonesian Financial Literacy National Strategy (SNLKI) issued by the Financial Services Authority (OJK), which places women and housewives as one of the ten priority targets for financial literacy and strengthening roles, especially in the Indonesian Islamic capital market.
The HERSHARE 2025 implementation is also in line with the agenda of the Regional Financial Access Acceleration Team (TPAKD), which is the OJK agenda and the Regional Government which this year carries the Capital Market theme.
Meanwhile, the attention to women's sharia investors cannot be separated from their presence and participation in the Indonesian capital market industry.
Based on data from C-BEST and S-Invest KSEI as of April 22, 2025, the total number of capital market investors reached 16,021,179 investors and more than 37 percent were female investors whose total assets reached more than IDR 500 trillion or more than 30 percent of total capital market investor assets.
However, the level of the women's financial literacy and inclusion index related to the capital market is still lower, when compared to the results of the National Literacy and Financial Inclusion Survey (SNLIK) issued by the OJK in 2024.
Meanwhile, in terms of gender, the women's composite financial literacy index is 66.75 percent higher than men 64.14 percent and the women's composite financial inclusion index is also 76.08 percent higher than men by 73.97 percent.
The HERSHARE 2025 activity was opened by IDX Development Director Jeffrey Hendrik and OJK Head of South Sulawesi and West Sulawesi Province Mochamad Muchlasin. The Governor of South Sulawesi, represented by the Assistant for the Economy and Development of the South Sulawesi Provincial Secretariat, Ichsan Mustari, was also present to provide a keynote speech.
This event featured two talk shows. The first session with the theme Young Women Must be Empowered to present resource persons such as investors Aliffa Milanisty, Area Business Leader Sulawesi 1 Paragon Technology and Innovation Maizan Rin Dalwain, and Putri Tourism Nusantara 2024 DKI Jakarta Prischila Kadir, which is moderated by Makassar's iNews TV presenter Nana Djamal.
Then, the second session titled Money Matters for Moms presented financial planner Lolita Setyawati and mompreneur and Founder of Ngerti Saham Frisca Devi Choirina which was moderated by Indonesian Women's Founder Aida Gunawan.
In addition, the IDX also launched three flagship Islamic Capital Market education programs in 2025, namely Investroopers, IDX Islamic Challenge (I2C), and IDX Islamic Dare to Invest, which will simultaneously begin in April and will be announced every winner in November.
Corporate Secretary of PT Bursa Efek Indonesia Kautsar Primadi Nurahmad explained that Investroopers is a development program from the Sharia Capital Market Ambassador (DPMS) which aims to increase the inclusion of the Islamic capital market through collaboration with the community.
Meanwhile, the IDX Islamic Challenge (I2C) is an awarding program to sharia investors who actively conduct sharia share transactions through the Sharia Online Trading System (SOTS) in accordance with the specified criteria.
"To be able to participate in this program, participants can register through members of the SOTS service provider (AB-SOTS) of choice," he said in his official statement, Friday, April 25.
Kautsar explained that IDX Islamic Dare to Invest is a program aimed at increasing the number of Islamic stock investors in the regions, involving the roles of GIS, AB-SOTS and the IDX Representative Office.
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As for this program, GIS can participate by registering through AB SOTS in partnership with GIS.
Kautsar conveyed that through the implementation of the 2025 HERSHARE, it is hoped that more women will be actively involved in investing, especially in the Indonesian Islamic capital market.
"The stigma that investment is complicated and can only be done by men so that capital market inclusion reaches all genders and backgrounds of the Indonesian people," he said.
In addition, Kautsar said that in the future it is hoped that women's inclusion and participation in the Indonesian Islamic capital market will increase with adequate knowledge.
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