Airlangga Calls National Per Capita Revenue Loss To Jakarta

Coordinating Minister for the Economy Airlangga Hartarto (Photo: Aris Nurjani/VOI)

JAKARTA - Coordinating Minister for Economic Affairs Airlangga Hartarto said that national per capita income only reached 5,000 US dollars per year.

Meanwhile, Airlangga said that national per capita income is still lower than Jakarta, which has reached 22,000 US dollars per year.

"Jakarta has a revenue per capita of 22,000 (US dollars), nationally we are still 5,000 (US dollars)," he said at the 2025 Eid Discount Development Agency, Friday, March 14.

Therefore, Airlangga encourages the current momentum to be utilized by retail business actors in the regions, including Jakarta, to present various shopping activities with attractive promos to increase public interest in spending.

"So this is the time for us to encourage areas and also Jakarta and several other areas so that tourist destinations are event-based and Indonesia offers shopping adventures and culinary adventures that are not inferior, the third thing we need to work on is souvenirs," he said.

Airlangga also revealed that Indonesia's potential souvenirs can also become international brands, as can Korea, which has succeeded in marketing Sulwhasoo.

"If Korea can push the name Java to become an international brand, the Beauty Sulwhasoo brand is like a Javanese. It can be a brand that is equivalent to other brands. I think Indonesian brands are also good and make it a souvenir," he explained.

He hopes that Indonesian products, such as palm coffee, tea, and handicrafts, can be promoted as superior souvenirs that can carry the name of Indonesia on the international stage.

"Later, Indonesian entrepreneurs who go abroad must bring Luwak Coffee, for example with good packaging, good tea, then various of us have very unique handcraft," he said.