JAKARTA - PT Hartadinata Abadi Tbk (HRTA) is committed to supporting the gold industry in Indonesia and is believed to be one of the players in the Bullion Bank Indonesia ecosystem.
As the 7th largest gold producer in the world, Indonesia has great potential to strengthen the Bullion Bank ecosystem because it has a gold reserve of 2,600 tons.
President Director of Hartadinata Abadi Sandra Sunanto said that the development of the Bullion Bank is expected to be an important strategy in supporting national economic resilience.
"We are very proud to have been trusted to be an important part of the Indonesian Bank Bullion," he said in a statement, Wednesday, March 12.
Sandra conveyed that with the largest domestic distribution network and strategic expansion to the international market, her party is committed to encouraging the growth of the national gold industry through innovation, collaboration, and business expansion.
Sandra explained that in the midst of a relatively stable demand for gold, HRTA managed to increase its market share, especially in the gold bullion segment.
"Since the COVID-19 pandemic, there has been a shift in demand from jewelry to gold bullion, and HRTA responded with the right strategy," he explained.
Meanwhile, HRTA recorded solid growth from 2017 to 2023, annual revenue increased by 26.48 percent and net profit rose 15.68 percent.
In addition, data until September 2024, pure gold sales volume increased 21.08 percent (yoy) to 11.42 tons, with the average selling price (ASP) growing 17.74 percent (yoy) to Rp1,158,491 compared to the same period in the previous year.
Director of Investor Relations Hartadinata Abadi Thendra Chrisnanda said that export activities, which began in March 2023, contributed to this volume surge.
Thendra said expansion to the international market opened new opportunities for the Eternal Hartadinata to expand reach and increase our competitiveness in the global gold industry.
"Although the export margin is lower than domestic sales, this strategy provides sustainable growth, so we can continue to fulfill our promises to our investors and partners," he explained.
Thendra said that as a pioneer in the gold industry, his party always prioritizes innovation to provide value and build trust with consumers and stakeholders.
"Currently, HRTA operates 85 gold retail stores and 105 pawn shops, and has more than 900 store partners throughout Indonesia, strengthening its position as market leader," he explained.
Director of Business & Operation Hartadinata Abadi Yudho Jatmiko said that his party is a reflection of the quality, innovation, security, and originality in every product and golden solution we offer.
"We continue to be committed to presenting the best products that suit market needs and providing benefits to investors and the national gold industry," he said.
Yudho said there are six main company strategies in 2025 to make this year the year of Brilliance, which is to improve the company's performance as a key player in the Bullion Bank ecosystem, building the image of the HRTA brand through strategic marketing and innovation.
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The next strategy is to develop a more authentic jewelry design to increase demand, seek LBMA certification for gold bullion products to increase global competitiveness.
Then another strategy is to establish synergies with local miners to secure quality raw materials, develop integrated factories to improve product efficiency and quality.
Yudho conveyed that with these strategic steps, his party hopes not only to strengthen its role in the gold industry, but also to contribute to creating a stronger Bull Bank ecosystem, in order to realize Indonesia Gold's 2045 vision.
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