OJK Tengah Rencanakan Aturan Pengawasan Bagi Financial Influencer

Chief Executive of the Behavior Supervisory of Financial, Education and Protection Business Actors of OJK Consumers Friderica Widyasari Dewi in South Kalimantan, Banjarmasin, Friday (7/3/2025). (Doc. ANTARA)

The Financial Services Authority (OJK) said that the scheme for regulating and supervising financial influencers (financial influencers/finfluencers) to improve their caution in their activities on social media is currently being designed.

"So that it prioritizes consumer protection and complies with other laws and regulations," said Chief Executive of the Behavior Supervisory of Financial Services Business Actors, Education and Protection of OJK Consumers Friderica Widyasari Dewi or familiarly called Kiki in Jakarta, as reported by ANTARA, Saturday, March 8.

This, added Kiki, is due to the great influence that influence influencers on social media have on public financial decisions without reducing the potential of influencers in widening the reach of education to the public.

"Seeing the trend in which many people (mainly young people) use social media as a source of information, influencer behavior has become one of the OJK's concerns," he said.

According to Kiki, the reach of influencers and the social relationships created between influencers and their followers can have a positive impact on financial education activities.

"Finfluenters have the power to attract audience attention and explain finances in easy-to-understand language," he said.

However, there is a potential risk where not all influencers have adequate competence regarding the information submitted and understand the provisions of the legislation.

Several cases have also been found that influencers carry out fund management activities for investment without a permit or carry out activities that are not in accordance with their permits and are contrary to statutory regulations.

Therefore, OJK is designing a scheme for regulating and supervising the behavior of influencers.