JAKARTA PT Great Eastern General Insurance Indonesia (GEGI) continues to expand its retail distribution network and attract new agents to increase sales penetration by 2025.
Marketing Director of GEGI Linggawati Tok conveyed the importance of the role of agents in supporting the company's strategy because it is one of the main distribution pillars to market products.
He targets the recruitment of 100 new agents as business partners to support strategies to strengthen distribution channels, one of which is by holding the Kickoff Roadshow Agency and Open Day 2025.
"The agency is one of the pillars of our main distribution to sell GEGI products. We have more than 30 years in developing this channel," he said in his statement, Tuesday, February 25.
Linggawati said, until the end of 2024, the agency's business contribution reached 24 percent of the company's total premium revenue portfolio by recording the company's total assets of IDR 1.5 trillion.
Meanwhile, Gross Writen Premium companies grew by 18.7 percent year on year (yoy) to reach Rp866 billion by the end of 2024.
In addition, throughout 2024, equity was recorded at IDR 560 billion with a risk-based capital (RBC) of 348 percent, so the company posted a net profit after tax of IDR 52 billion.
Linggawati explained that in the selection process for agent recruitment, the company prioritizes several important criteria, namely, reputation, good integrity in carrying out the agency profession, licensed agents and good product understanding and can provide solutions to customer needs.
"The agents we recruit must also have a broad network, perseverance, and the willingness to advance and adapt to market and technology developments," he said. To support all of that GEGI provides agents with regular training so that they are ready to compete in the market," he said.
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Linggawati added that training and development is the company's strategy to improve agent performance because with routine training, agents can increase knowledge of insurance products, market conditions, and soft skills.
"GOLD is currently in the technological development stage of online sales systems to make it easier for agents to expand their reach and increase sales and service efficiency," he said.
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