40 Years Aquaproof For Indonesia

Photo: Doc. Aquaproof

Aquaproof, Indonesia's leading waterproofing brand which is also known as the pioneer of anti-peak coating paint with pride and gratitude for celebrating its 40 years of work in Indonesia.

The event for the 40-year Aquaproof celebration for Indonesia which was held on Sunday, February 16, 2025, took place in the PIK 2 area, attended by Herman Moeliana, Founder of Aquaproof. This event was also attended by the board of directors of PT Adhi Cakra Utama Mulia, along with business partners, media colleagues and colleagues from KOL.

Since 1985, Aquaproof was introduced as an effective anti leaking coating paint solution. Herman Moeliana, Founder of Aquaproof created the Aquaproof formula starting from the leak problem he faced himself at the time.

At that time, leaky anti-peak coating materials made from bitumens were quite popular, but the application was not easy and the results were not yet resistant to melting so they were considered ineffective for long-term solutions. Herman Moeliana, Founder of Aquaproof, is increasingly encouraged to experiment using various types of chemicals until the anti-peak coating formula is found with the right composition of materials.

The application is also easy, there is no need for special expertise and is an effective solution for the wider community to prevent and overcome leaky or rembes problems.

Herman Moeliana, Founder of Aquaproof in his remarks, said that for 4 decades, Aquaproof has not only survived, but also continued to grow.

We always try to innovate, create high-quality products that meet customer needs. From waterproofing technology to modern construction solutions, we are proud to be part of the development of this industry. Our success so far cannot be separated from the trust given by our loyal customers. Every project that uses Aquaproof products is a clear proof that we have been a part of the lives of many people, protecting houses, buildings and infrastructure across the country. This journey is not over. We believe that we can still do a lot to contribute to the development of the country, "explained Herman.

In addition, Adhel Cornelis Heysa as Commercial Director of PT Adhi Cakra Utama Mulia added, 40 Years of Aquaproof contributed to development in Indonesia, of course this extraordinary achievement cannot be separated from the participation of business partners, building owners, contractors, developers, architects, loyal Aquaproof customers.

At the age of 40 and the years to come, Aquaproof will focus more on product innovation, expanding distribution networks, services & mutually beneficial collaborations with our business partners," he explained.

This event also presented Dwi Suhartoyo as the winner of the 40-year Aquaproof logo design competition.

Overall logos, number 4 with the arrow symbol pointing upwards represent Aquaproof's hopes to continue to grow and change movements. The number 0 with the Indonesian flag and the dynamical jumping gesture represent that Aquaproof continues to move forward in building and working for the Indonesian nation. "Dwi Suhartoyo said as the designer of the 40-year Aquaproof logo for Indonesia.

The excitement of the event is also complete with a talk show from Chandra Kurniawan as Marketing Manager of PT Adhi Cakra Utama Mulia as moderator, and as resource person Ivana Angelina as Founder of Reconcept Architecture and Putu Dyah Nuringtyas as Home Owner and Content Creator. Topics on talk shows themed Creating History, Welcoming the Future, discussing Aquaproof in the perspective of contractors and home owners.

Dozens of KOLs that packed the room also looked enthusiastic and enthusiastic to participate in the event. Several KOLs when asked for testimonials revealed that they were present at an exciting and extraordinary event, as well as many of the participants who attended wished Aquaproof's 40th birthday accompanied by hope and constructive prayers for the future.