Present The PosAja Application! And Pos Pay, PT Pos Gets Closer To Millennials To Gen Z

Photo: Doc. PT Pos Indonesia

JAKARTA - PT Pos Indonesia continues to transform following the changing times. The company, which is almost 276 years old, now provides digital services to target young people, both millennials to generation Z (Gen Z).

Pos Indonesia Courier and Logistics Business Director Siti Choiriana said her party was committed to reviving Pos Indonesia to become an option for all Indonesians. The trick is to carry out digital transformation by providing the PosAja application! and PostPay.

"We also ensure that we can become players who are interested and re-elected by the community, both the children's generation, millennial youth, Gen Z," said Choiriana during a press conference at Sarinah Mall, Menteng District, Central Jakarta on Friday, July 29.

Choiriana said the PosAja app! serving customers in the field of courier services or mail and package delivery. This application has also been integrated with the marketplace in the country.

Furthermore, Choiriana revealed that PosAja was originally! it was intended for Pos Indonesia's digital courier, then developed into an application that can also be used by the general public who want to experience the convenience of shopping.

“This application can buy groceries, fashion products, to Gramedia books. So the services provided by Pos Indonesia are getting easier, and our services are the cheapest, most reliable and the widest," he said.

According to his notes, PosAja! now connected to eight marketplaces, namely Bazara, Beemarket, Bhinneka, Brayamart, Belibenih, Indonesia in Your Hand, Padi UMKM, and Gramedia. This service can only be accessed by people who live in 20 major cities in Indonesia, including Jakarta, Bandung, Semarang, Surabaya, Medan, and others.

Meanwhile, the Pos Pay application serves digital payments. This service can make it easier for the public to carry out various financial transaction activities, from transferring money to various bank accounts, sending instant money orders, transferring demand deposits, paying various bills, electricity tokens, PDAM bills, pulses, to buying data packages.

There is also a postal service that is sharia-compliant by providing payment features for zakat, infaq, and alms. In the future, this service will also be equipped with many features, such as hajj or umrah payments, sharia payments, sharia financing, sharia insurance, sharia investment, sharia e-commerce, to gold savings that also adhere to sharia principles.

"So people don't need to be bothered and tired to travel, just access the PosAja application! and Pos Pay for transaction activities," he said.

The two applications, said Choiriana, can be downloaded for free via Android and iOS-based public devices. Andriod-based devices can be accessed through the Play Store, while iOS through the App Store.

He said, the available features make it very easy for customers because almost all services in the office have been transferred to devices that are usually stored in their pockets. Therefore, this application is very suitable for millennials and Gen Z who are used to technology.

"Young people, Gen Z and others, use PosAja, because this is a product that is fit to be used for the benefit of young people, millennials," he said.

In addition to making it easier for the community, said Choiriana, this digital transformation is to dispel the paradigm in society regarding Pos Indonesia that is attached to parents. He understands that perspective, because Pos Indonesia is almost three centuries old.

“We used to know that Pos Indonesia was the colonial generation, because we sent love letters via Pos Indonesia. Colonial generation. However, in the current digital era, millennials and Gen Z can still use Pos Indonesia services through Pos Aja! and Pos Pay," he said.

He said, the PosAja app! which was formed in the middle of last year aims to answer the challenges of digital courier services that demand fast, cheap, easy, and simple services. Before there was a digital transformation, postal products were only available for regular delivery which took longer.

However, now Pos Indonesia already has an instant premium service for sending packages and letters within the city with a maximum time limit of three hours, as well as same-day and next-day delivery services. In addition, the company has also collaborated with several e-commerce companies such as Shopee, Tokopedia, and Bukalapak regarding goods delivery services.

In the near future, the company will also cooperate with online shop DJ.ID so that they can join the Pos Aja courier ecosystem! and expand the range of these applications to various regions.

"Without this digitalization at Pos Indonesia, we cannot do any renewal. Now you want to do anything, you can track and trace through the application," concluded Choiriana.