Using The Pick Up Ball System, Bank Banten Targets To Distribute Credit Of IDR 4.8 Trillion This Year

Illustration. (Photo: Doc. Antara)

JAKARTA - PT Bank Pembangunan Daerah Banten Tbk (BEKS) is pursuing a credit growth target of up to Rp. 4.8 trillion by 2022. One of the efforts being made by the company is encouraging its millennial employees to participate in marketing consumer credit products to ASN customers within the Banten Provincial Government. .

Through a program titled Young Banteners For Profit (YB4P), 16 Banteners in the first batch were deployed to #SisirKP3B and provide ball pick-up services to ASN customers who need credit. The YB4P program is organized by the Human Capital Division together with the Credit Division.

The President Director of Bank Banten said that this program is also a tangible form of excellent service provided by the company to its customers, especially at the beginning of the year quite a lot of people needed additional funds.

"Therefore, we mobilized banteners to immediately pick up the ball. This initiative is in line with our efforts to sharpen the target audience and focus on the Banten captive market which is our expertise," Agus said in his statement, Monday, January 24.

Agus added that this program has been carefully prepared by encouraging its employees to actively market the Banten Karya Credit products specifically for Banten Provincial Government ASN with a financing period of up to 15 years.

"After this first batch, we will continue the program to the next batches so that our employees have the opportunity to meet face-to-face and serve customers," said Agus.

Bank Banten is currently conducting various diversification of services to answer the existing challenges. As of September 2021, Bank Banten's credit was recorded at Rp3.15 trillion.