2021 Local Creative Festival Improves The Quality Of SMEs At Borobudur Temple To Compete Globally

Illustration. (Photo: Doc. Adira)

JAKARTA - The implementation of the 2021 Local Creative Festival #TumbuhBersamaSahabat, has arrived at the last series of Indonesian Tourism Super Priority Destinations. After being sequentially held at the Super Priority Destination Lake Toba, North Sumatra; Likupang, North Sulawesi; Mandalika, West Nusa Tenggara; and Labuan Bajo, East Nusa Tenggara; Now it's time for the Borobudur Super Priority Destination.

At the 2021 Local Creative Festival at the Borobudur Temple Super Priority Destination, as many as 50 creative business actors from the Fashion, Culinary, and Craft fields successfully passed the initial selection, after registration closed on September 22, 2021. Through a series of trainings and a judging process this week, from the 50 SMEs the jury determined nine local hero SMEs from the Borobudur Super Priority Destination to proceed to the final round, they are:

Craft:1. Naruna Ceramic2. Gaba-Gaba Leather & Friends3. CV. Palm Craft Jogja

Culinary:1. CV Sundoro Indonesia2. CV Cariza Khansa Pratama/Bananania3. CV. Kirey Natural Taruno Abadi

Fashion:1. Siroshima Indonesia2. PT Ozzy Batik Pekalongan3. Lady's Knitting

"Through the 2021 Local Creative Festival, Adira Finance hopes that SMEs in the tourism sector, especially in the Borobudur Temple area, can grow through innovation so that they can help accelerate economic growth through the creative business sector," said Adira Finance's Central Java Region Head, Irfan Budianto in a webinar. , Thursday 28 October.

Through innovation, creative businesses can improve the quality of SME products and services so that they become a special attraction and add to the experience of tourists, both domestic and foreign, who visit the largest Buddhist temple area in the world.

"The 2021 Local Creative Festival can build awareness of the strategic role of SMEs in the Borobudur area in improving welfare, so that they continue to be motivated to improve the quality and variety of products according to international standards so that they can compete globally," explained Irfan.

Meanwhile, the Head of the Tourism, Youth and Sports Office of Magelang Regency, Central Java, Slamet Achmad Husein, expressed high appreciation for the collaboration of Adira Finance and the Indonesian Ministry of Tourism and Creative Economy (Kemenparekraf) who took the initiative to hold the 2021 Local Creative Festival at the Borobudur Super Priority Destination.

"SME actors in Borobudur have challenges as well as great opportunities at the same time. Therefore, the initiative of Adira Finance and the Ministry of Tourism and Creative Economy by organizing a Local Creative Festival shows evidence of the importance of cooperation and collaboration to make the tourism sector better, stronger, and more sustainable. sustainable in the future," he said.

Furthermore, nine local hero SMEs in the Borobudur Super Priority Destination will undergo a more intensive training and mentoring process from Prasetiya Mulya Executive Learning Institute (ELI) and Entrepreneur Camp Indonesia, using practical methods so that SMEs can directly apply them in growing their creative businesses.

In addition, they will be judged by a Jury, which consists of figures with expertise and experience in the fields of business and the creative economy. The jury consists of the founder of M Bloc Space, Handoko Hendroyono, as the chairman of the jury; and as members of the Jury are the President Director of Adira Finance, Hafid Hadeli; Deputy of Marketing for Creative Economy Kemenparekraf RI, Nia Niscaya; Director of HR & Marketing Adira Finance, Swandajani Gunadi; Director of Marketing for Creative Economy Kemenparekraf, Yuana Rochma Astuti; and Director of Adira Insurance, Wayan Pariama.

The jury will judge based on product innovation and originality, vision and mission, business models, and business strategies developed by SMEs from the three categories of Fashion, Culinary, and Craft. The best local UKM hero selected by the jury is entitled to an award which will be presented at the Gebyar Adira Kreasi event on November 13, 2021, to coincide with the celebration of Adira Finance's 31st Anniversary at Borobudur Temple, Magelang, Central Java.

As additional motivation, the best SMEs will also get prizes worth a total of hundreds of millions of rupiah in the form of additional business capital, and exposure in various national media, both print and online.

In order to make the 2021 Local Creative Festival a success, Adira Finance cooperates with several parties to support its implementation, both from the government and the private sector, such as MUFG, Zurich, Adira Finance Syariah, as well as Baba Rafi Enterprise and Prasetiya Mulya Executive Learning Institute (ELI). Through the 2021 Local Creative Festival, Adira Finance is collaborating with the Indonesian Ministry of Tourism and Creative Economy in realizing support for the #BeliKreatifLokal and Proudly Made in Indonesia national campaign.

This activity is held in line with the company's commitment to give the best contribution to the nation, in order to improve welfare. This is in line with Adira Finance's vision of "Creating Shared Values to Increase Prosperity".