1.3 Tons of East Java Avomango Exported to Singapore

ILLUSTRATION/ANTARA

SURABAYA - A total of 1.3 tons of sweet fragrant mango (Avomango) agricultural products from the people of East Java were exported to Singapore through PT Etani Agro Nusantara (eTani), due to the high demand for fruits in the country.

The founder of eTani, Davyn Sudirdjo, said that apart from being exported, the product was also collaborated with 3,000 shops/outlets in various provinces in Indonesia, so that farmers had no trouble marketing their products on eTani's "Online to Offline" (O2O) network.

The export of agricultural products from East Java is part of eTani's vision to market the community's agricultural products both domestically and abroad.

Davyn explained that eTani has a different concept from other agritech startups, namely using the O2O hybrid concept, where technology is supported by an extensive marketing network.

"With this concept, there are three goals that can be achieved, namely consumers do not need to be burdened with expensive shipping costs, then consumers will receive fresh fruit and vegetables, and consumers can receive fruit in a fast time of 30 minutes and any time from 07.00 to 21.00 western Indonesia time," he said, quoted by Antara, Tuesday, October 19.

Davyn said, with more and more store chains joining eTani, the Indonesian people will benefit from the three things above.

"Currently eTani is also building a network of offline stores in Greater Jakarta," said Davyn, explaining.

eTani is an agritech startup that was founded in 2016 by Davyn Sudirdjo as the Founder of eTani with a vision to streamline the distribution chain from farmers to consumers or often known as Farm To Table.

With an increasingly efficient distribution chain, farmers will get a better selling price and consumers will also get a more economical purchase price.

eTani has also provided education to farmers, starting from the harvest and packaging process so that it is attractive to consumers.

Previously, the Coordinating Minister for Economic Affairs, Airlangga Hartarto, admitted that the high demand for fruits from within and outside the country opened up great opportunities for Indonesian farmers.