Aiming For Increased Digital Transactions, Bank Mandiri Spreads Promo On 23rd Anniversary

Illustration (Photo: Doc. Bank Mandiri)

JAKARTA - PT Bank Mandiri Tbk. is said to be increasingly focused on increasing digital financial transactions through a number of strategic steps. Recently, the state-owned bank held a promotional program to attract customers' interest in virtual transactions.

Bank Mandiri SVP Transactions Banking Retail Sales Thomas Wahyudi said this strategy was also a series of commemorations for the company's 23rd anniversary.

"We hope that this can increase the use of the Livin' By Mandiri application which has just been enhanced with the latest version for the convenience and convenience of customers," he said in a press statement, Tuesday, October 5.

According to Thomas, his party is committed to pampering customers more with a variety of other transaction features, namely, applying for KSM credit (micro multipurpose credit), credit cards and promos tailored to their needs.

"Our latest feature also allows customers to easily manage accounts through the collaboration of the Bank Mandiri ecosystem," he said.

In his explanation, Thomas revealed that Livin' by Mandiri has a variety of interesting features, including opening a new account in 5 minutes, a digital wallet (e-wallet), cash withdrawals at ATMs without a card, a QR code feature, and an e-money topup. .

Furthermore, he said there was also a discount program of up to 77 percent, aka only having to pay 23 percent. Then, a cashback scheme of up to Rp. 2.3 million is also offered for certain payments through Bank Mandiri product facilities.

"This promo program will involve merchant partners who are interested in the community starting October 2, 2021 so that they can be enjoyed optimally. It is hoped that this program can also increase public spending in order to support the national economic recovery program," he stressed.

Meanwhile, several merchant partners involved in this program include McDonald's, Bukalapak, Blibli, Grab, JD.ID, Lazada, Shopee, Traveloka, and Tokopedia. Then, Eraphone, IBox, Mi Store and Samsung by NASA.

Then, BreadTalk, Excelso, Hokben, JCO, KFC, Kopi Kenangan and Penang Bistro as well as fashion merchants including Zalora, MAP Fashion, SOGO and Istyle.

For information, Bank Mandiri claims that the company's digital application has been used by more than 8 million consumers by the end of August 2021. This number has increased by 43 percent compared to the previous year.

This achievement is said to boost the pace of financial transactions, which grew 63 percent year-on-year, penetrating 627 million transactions with a value of Rp. 1,043 trillion at the end of August 2021.

"Through upgrading the virtual application, we have been able to digitally transform 95 percent of Bank Mandiri's banking transactions so that customers can use our products without having to come to the branch," concluded Thomas.