Becoming Sponsor Of PON Papua, Tokopedia Boosts Sales Of Sports Products And MSMEs

Illustration (Photo: Doc. Tokopedia)

JAKARTA - Electronic commerce (e-commerce) company Tokopedia announced that it has succeeded in becoming the official sponsor of the XX Papua National Sports Week (PON) on October 2-15, 2021.

Tokopedia's AVP of Business David Kartono said this effort was a form of the company's support for the advancement of sports in the country.

"As an Indonesian technology company, Tokopedia supports the nation's best talents, including in sports, to get the best achievements," he said in a press statement, Friday, October 1.

According to David, through the PON Papua event, his party invites all Indonesian people to give full support without having to leave the house.

"Through collaboration with the XX Papua PON Grand Committee, we want to invite all Indonesian people to provide support for athletes and other contingents competing in the biggest sporting event in Indonesia," he said.

As for the business aspect, David said that Tokopedia's support in the national sports event is expected to be a momentum to increase sales on the online trading platform.

"Tokopedia also presents a Sportacular campaign during the XX Papua PON which can help the community obtain sports products, including those made by local MSMEs. This is a good opportunity to get special discounts and various other interesting promos," said David.

The Tokopedia boss also informed that during the PPKM period, sales of sports products tended to increase.

“Sports trend accelerated during the pandemic. Gymnastics mats, sports clothes and sports equipment that can be used at home are the most sought after sports products in the sports category at Tokopedia during the second quarter of 2021," explained David.

On the same occasion, Papua PON XX Revenue Coordinator Vera Parinussa welcomed the initiation and support provided by the Indonesian technology company.

“The implementation of the XX Papua PON is expected to be a moment of awakening and collaboration between the Indonesian people. We really appreciate Tokopedia's support for the thousands of athletes competing in this event," he said.

To note, Tokopedia is a native technology company in the country that aspires to build a super ecosystem. Currently, Tokopedia empowers millions of sellers and users through marketplaces and digital products, fintech and payments, logistics and fulfillment, and Tokopedia Partners.