Sayonara Lays, Doritos, And Cheetos Will Be Missing In The Market At The End Of August 2021

Ilustrasi (Photo by Mehrad Vosoughi on Unsplash)

JAKARTA - Several snack brands are loved by the Indonesian people, such as snacks with the Lays, Cheetos, and Doritos brands that accompany many people's childhood. The delicious taste that has been around for years is so hard to replace even though many new brands are present. Unfortunately, these three snack brands will soon stop producing in Indonesia starting at the end of August 2021. The news regarding the goodbyes of Lays, Cheetos and Doritos has actually become old news. However, towards their final days, news about these three snack brands was circulating again. The reason behind the disappearance of the three snacks was because PT Indofood CBP Sukses Makmur Tbk (ICBP) officially broke up a partnership with PepsiCo. ICBP has purchased all shares owned by Fritolay Netherlands Holding BV (Fritolay), which is an affiliate of PepsiCo Inc in PT Indofood Fritolay Makmur (IFL). by ICBP is 49 percent with a value of Rp494 billion. The purchase of shares will be funded from the company's internal cash. Now, ICBP's shareholding in IFL is 99.99 percent of the total shares issued by IFL. IFL for 3 years since the end of the transition period," he said, quoted from the information disclosure on the IDX, Friday, August 6.

For your information, IFL is ICBP's snack division. ICBP's history of cooperation with PepsiCo began in 1990. At that time, the company expanded its business activities into the snack food sector, by cooperating with Fritolay Netherlands Holding BC which is an affiliate of PepsiCo. The food products produced by this joint venture include modern snacks and snacks. modernized traditional ingredients with basic ingredients of potato, purple sweet potato, cassava, corn and tempeh to extruded scack products. Its products are marketed under the brands Chitato, Lay's, Qtela, Doritos, Cheetos, Jetz and Chiki. ICBP management also said that the share purchase transaction was not a material transaction as regulated in OJK Regulation No. 17/POJK.04/2020 on 20 April 2020 regarding material and changes in business activities, and transactions are also not affiliated transactions and conflicts of interest as regulated in OJK Regulation Number 42/POJK.04/2020 on July 1, 2020 regarding affiliated transactions and conflict of interest transactions. But don't worry, currently the three snack brands can still be obtained easily in modern retail and e-commerce. So far, there has been no sign of a price increase or difficulty finding these three products.