JAKARTA - The consumer issuer PT Mayora Indah Tbk (MYOR) stated that sales of Gilus coffee during the pandemic were still producing satisfactory results. One of Mayora's strategies is to offer drink samples door to door. This is done to introduce the product to the public.
Mayora Indah's Corporate Secretary, Yuni Gunawan explained that Mayora does not only use this strategy in introducing their products to the public, but also other beverage manufacturers.
As an illustration, Yuni said, before the COVID-19 pandemic hit Indonesia, people must have met a sales promotion girl (SPG) distributing samples of food, drinks, in supermarkets or shopping places.
Yuni also refuses if this method is seen as the only way of selling that her party does. This is because the distribution of product samples, including door to door, is one of the many strategies undertaken to introduce new products so that they can be known directly by the public.
"The door to door strategy implemented by the Company is temporary in nature and is one of the strategies commonly used by food and beverage producers," he told VOI, Friday, August 6.
In addition, Yuni conveyed that the door-to-door selling strategy had nothing to do with the company's declining sales. Because, he said, the company owned by the conglomerate Jogi Hendra Atmadja recorded good performance throughout the first half of 2021.
In the first half of 2021, Mayora posted revenue of Rp. 13.15 trillion, an increase of 18.68 percent from Rp. 11.08 trillion in the first half of last year. The total profit for the year attributable to owners of the parent entity was Rp930.56 billion, a slight decrease of 0.08 percent from Rp938.47 billion.
"So it is not true to say that this strategy was carried out because of the decline in the company's sales, because in fact the company's sales increased by 18 percent," he said.
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