JAKARTA - PT Agung Podomoro Land Tbk, a property developer, stated that he will continue to adapt and innovate to suit the changing lifestyles and needs of property consumers. The landed house is the mainstay of the company owned by the conglomerate Trihatma Haliman in treading the business in today's challenging year.

Agung Wirajaya Marketing Director Agung Podomoro Land explained that the sale of landed houses became a consumer magnet in Agung Podomoro property transactions until the first semester of 2021. The projects of Podomoro Park Bandung, Podomoro Golf View, Vimala Hills, and Kota Kertabumi - which were developed by subsidiary PT Agung Podomoro Land Tbk -- recorded marketing sales of nearly 40 percent of the total marketing sales of the issuer codenamed APLN until June 2021.

"Marketing sales at another Agung Podomoro development project, Podomoro Tenjo City, have sold three clusters, 100 percent sold out, reaching more than 2,000 housing units," Agung said in a written statement, quoted Wednesday, July 28.

Meanwhile, currently the City of Podomoro Tenjo products that are the mainstay are housing units in the Burgundy cluster and Kenanga cluster whose sales have reached around 70 percent of the total units marketed. This achievement is proof of Agung Podomoro's ability to optimize the growth momentum of the property industry, which has begun to move up since the first quarter of 2021.

"Currently we continue to open new clusters in a number of existing projects to meet consumer demand. We are optimistic that by the end of the year demand for property will be better than 2020," explained Agung.

Agung said that the regulatory bonus given by the government to the property industry also plays an important role in encouraging public consumption of housing. The government's incentives to waive VAT fees which range from 50 - 100 percent (depending on the price of the house) and zero Down Payment (DP) make property sales increase.

Real Estate Indonesia (REI) noted that since the VAT policy borne by the Government (DTP) during the March-June 2021 period, property sales reached Rp200 trillion. With the extension of the VAT incentive until the end of 2021, REI projects that by the end of the year property sales will reach Rp500 trillion.

"Regulation breakthroughs by the government are one of the driving forces for property sales to continue to grow positively this year. As a sector capable of providing a broad impact on other economic sectors, property revival will be the key to Indonesia's economic recovery. prove it clearly," said Agung.

Agung added that Podomoro Tenjo City's sales have reached 2,000 units since it was introduced to the public in August 2021. As many as 70 percent of Podomoro Tenjo City's consumers are end users who are dominated by millennials.

The construction is supported by the green house concept so that from the health aspect it is also fulfilled. Another advantage that can be felt by the community is the availability of a green belt, where areas are connected to each other. The area will be surrounded by a large spot for each individual to enjoy the fresh air, equipped with a communal garden, open land with social and aesthetic functions as a means of recreational activities.


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