Hypermart, Retailer Owned By Mochtar Riady Conglomerate, Supports Micro PPKM With Business Strategy, What Are?

Hypermart outlet. (Photo: Doc. Antara)

JAKARTA - Hypermart manager, PT Matahari Putra Prima Tbk (MPPA) supports the government's steps that have been taken to reduce the spread of COVID-19, one of which is the Implementation of Restrictions on Micro-Based Community Activities (PPKM Mikro).

MPPA Chief Executive Officer Elliot Dickson said the company realizes the current COVID-19 situation is very difficult and challenging for everyone, especially for consumers who are trying to meet their daily food and household needs.

"So we are working hard to ensure our online business, which covers the most cities compared to others, will be the perfect solution for consumers during this period to buy their needs from home and/or take advantage of our Park & Pick-up for added security and safety. comfort," he said in an official statement, quoted Friday, June 25.

For this reason, the retailer belonging to the Lippo Group, owned by conglomerate Mochtar Riady, seeks to continue to strengthen online business offerings as strategic O2O with offline stores as a new strategic direction in 2021 and beyond.

Elliot said, in the last few months MPPA has strengthened its Hypermart Online and Chat & Shop e-commerce services, which now cover 112 stores throughout Indonesia. In addition, MPPA also cooperates with other leading marketplace operators and delivery services for daily necessities on demand nationally.

"In the future, MPPA will add more online stores to participate in existing collaborations and develop more new collaborations with other leading marketplace operators in Indonesia," he said.

As of today, it is collaborating with business partners by offering Free Shipping to the Chat & Shop platform to provide convenience and added value to consumers during this difficult time.

"The company's online platform as a whole also allows consumers to make inter-city purchases for family or loved ones who are in other cities, for example, consumers from Jakarta can make online purchases to be delivered to their parents who live in Jogjakarta," he said.

MPPA also offers a Park & Pick-up feature as part of Chat & Shop and Hypermart Express for the safety of its consumers. By using Park & Pick-up at all mall locations where MPPA operates, consumers now have more security by being able to order from work locations and can pick up their purchases on the way home without having to physically meet other people.