Deputy Chairperson Of The Indonesian Chamber Of Commerce And Industry Arsjad Rasjid Encourages Big Investors To Collaborate With MSMEs In Rural Areas

Arsjad Rasjid. (Photo: Doc. Antara)

JAKARTA - Deputy Chairperson of the Indonesian Chamber of Commerce and Industry (Kadin) for National Entrepreneur Development, Arsjad Rasjid, encouraged large investors to be willing to partner with micro, small and medium enterprises (MSMEs) in the regions. Especially for eastern Indonesia.

Furthermore, Arsjad said that if MSMEs could become partners for big investors, it would open up opportunities for regions to get investment. He said that this will also make economic growth evenly distributed throughout Indonesia.

"How can this effort provide opportunities for regional MSMEs to cooperate with investors who are willing to accommodate?", he said in a virtual discussion, Monday, June 14.

However, said Arsjad, to inviting big investors to want to partner, MSME actors must be able to innovate in marketing their products. This is accompanied by a breakthrough from the government's policy to help access capital and sales.

"How in the future, when investment that enters Indonesia must be able to participate (help) MSMEs and must make sure it's fair trade", he said.

In addition, Arsjad also highlighting the use of digitalization that MSMEs must optimize in marketing their products. According to Arsjad, digitalization from the west and east is almost evenly distributed through the Palapa Ring.

"Where sales (SME products) are not only distributed to one area but also must be global for Indonesia's economic growth", he explained.