OLX Strengthens Automotive Services, Introduces New Car Sub-Category

Photo: Dok. OLX

JAKARTA - OLX strengthens its automotive services on its platform by presenting the New Car Sub Category. The presence of this category is part of OLX's efforts to provide a wider choice of vehicles for users, especially for those who are still comparing new and used cars.

Through this sub-category, users can search for new car options based on brands and adjust them to the budget. Thus, the process of searching for vehicles can be done on one platform, from viewing new car options to comparing them with used cars.

The launch of the New Car Sub Category was announced at the Media Meet Up Road to GIIAS event with OLX and OLXmobbi in Jakarta. On the same occasion, OLX and OLXmobbi also explained a number of programs that will be brought to the GAIKINDO Indonesia International Auto Show or GIIAS 2026.

Head of the OLX Marketing Division, Catherine Jennie, said the Indonesian automotive market has undergone a number of changes in recent years. According to him, economic conditions, changes in consumer preferences, the development of electric vehicles, and the increasing diversity of vehicle options also affect the way people find and buy vehicles.

As a digital classifieds platform, OLX also sees a shift in user behavior in the automotive sector. From January to May 2026, interest in used car ads fell 6 percent compared to the same period last year.

Even so, used cars are still one of the categories that are most sought after on OLX. The company recorded an average of around 2.7 million searches for used cars every month.

OLX also cites a study showing that 66 percent of prospective buyers are now more flexible in considering new and used car options before buying a vehicle.

Consumers are increasingly open to comparing vehicle options.

OLX Director, Agung Iskandar, said the presence of this feature is in line with consumer search patterns that do not always start from the final decision between a new car or a used car.

"In choosing a vehicle, consumers do not always start with a final decision between a new car or a used car. They want to see more options, compare benefits and budgets, then determine the most suitable vehicle. Through the New Car Subcategory, OLX wants to help consumers go through this process more easily in one platform. "said Agung.

With the new Car Sub Category, vehicle options on OLX are no longer focused only on used cars, but also include new vehicles. Users can see the two options in one platform before determining the vehicle that best suits their needs and budget.

The presence of this feature also provides room for prospective buyers who are still in the exploration stage. They can compare prices, benefits, brands, and vehicle options before making a purchase decision.

OLX and OLXmobbi Bring Programs to GIIAS 2026

The launch of the New Car Sub Category is also part of OLX and OLXmobbi's preparations for GIIAS 2026. The automotive exhibition is scheduled to take place from July 30 to August 9, 2026.

During GIIAS 2026, OLX prepared a promo for e-Toll balance of up to IDR 500 thousand for users who carry out vehicle checking and comparison processes through the platform until the transaction is successful.

Meanwhile, OLXmobbi will be present as an Official Trade-in Partner at GIIAS 2026. This service is intended to help vehicle owners who want to exchange or trade-in during the exhibition.

OLXmobbi also prepares a cashback promo of up to IDR 15 million, as well as a number of activities and prizes for exhibition visitors.

New and Trade-In Cars in One Ecosystem

With the presence of a new car category on OLX and the trade-in service from OLXmobbi, the company places both as part of a complementary automotive ecosystem.

Users can search and compare vehicle options through OLX, while owners of old cars who want to sell or exchange their vehicles can take advantage of the OLXmobbi service.

For consumers who are considering buying a new car, the presence of this category can help the search and comparison process before making a decision.

This step is also OLX's response to changes in automotive consumer behavior, especially amid the increasing number of brand, model, technology, and vehicle price range options in the market.