JAKARTA - The Indonesian creative industry is considered to be undergoing a transformation as a new generation of young leaders who prioritize collaboration, creativity, and social impact in business development.
One of the perpetrators who reflects this trend is the Managing Director of PT Navaswara Bhuwana Kencana Cahaya Manthovani.
Cahaya said the current approach to the creative industry is no longer merely oriented towards the organization of large-scale events, but also building experiences and messages that are relevant to the community.
"The world of the creative industry is the beginning of my career. From there I learned that an event must have a clear purpose and impact," he said.
Through PT Navaswara Bhuwana Kencana, Cahaya led a number of national events such as the 2025 Nusantara Voice People's Story Storytelling Festival, ABPEDNAS Jaga Desa Awards 2026, and Inklusiland 2025.
According to him, the concept of storytelling is one of the important instruments for building public engagement, especially the younger generation who now live in the midst of the dominance of digital technology.
He gave an example of the Suara Nusantara program which was designed to revive the Nusantara speech culture while improving the participants' communication skills and self-confidence.
On the other hand, Cahaya also expands its activities through the Inklusi Pelita Bangsa Foundation by carrying out a number of social programs, including Free-Private Nutritious Food in Banten Province.
The program involves 12 local MSMEs and reaches more than 2,200 beneficiaries from special schools and disability communities.
He assessed that the success of the creative industry in the future will be determined by the ability of business actors to build cross-sector collaboration.
"Civilization will not change without cooperation. Therefore, I am always open to learning and collaborating," he said.
His achievements in the creative and social industries have brought him to receive a number of awards, namely, Puspa Nawasena in the Puspa Bangsa Award 2025 by Kompas TV and The Inspiring Woman from Robb Report Indonesia.
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