JAKARTA - PT Pos Properti Indonesia accelerates its expansion amid pressure on the national property industry by launching three strategic business initiatives at once: the development of a new concept co-living called Homy Nomad, strengthening the construction and design business line, and the development of a millennial housing area in Harjamukti, Depok in collaboration with Ruma Development.
This step is part of a diversification strategy that has successfully maintained the company's revenue stability during 2025 and driven an ambitious growth target of 18 percent in 2026 that exceeds the industry growth projection of only around 5 percent.
Homy Nomad Coliving: Answering the Lifestyle of Urban GenerationCapturing the momentum of the urban young generation's lifestyle shift, Pos Properti Indonesia officially presents Homy Nomad, a co-living concept that is specifically designed to meet the flexible housing needs of urbanites. Two prime locations have been operating in strategic areas of Jakarta, namely Fatmawati and Gandaria (Haji Nawi), with a total of around 39 room units that are directly integrated with public transportation access and the center of city activities.
Market response to Homy Nomad has been positive since the initial launch, with occupancy rates continuing to increase even before a massive marketing campaign was carried out. In the future, the company plans to expand this concept to other major cities in Indonesia with a data-based approach to ensure scalable expansion.
"In the midst of economic dynamics, we don't see a crisis, we see opportunities. Homy Nomad is an example. This is a tangible manifestation of our adaptation to the needs of young generations who are increasingly dynamic and mobile. With locations that integrate public transportation and urban ecosystems, we believe co-living is not just a trend, but a long-term structural need," said Aldhita Prayudhiputra, Chief Commercial Officer of PT Pos Properti Indonesia, Friday, May 22.
Design & Construction BusinessIn addition to relying on the rental-based property business, which has been the backbone with a contribution of 50-60 percent to total revenue, Pos Properti Indonesia is actively increasing its strategy for opportunities in the Design & Construction line. This business unit offers comprehensive architectural, design, and construction consulting services tailored to the needs of corporate and institutional clients.
This strengthening of the construction line utilizes Pos Properti's asset network and track record in managing historic buildings owned by PT Pos Indonesia which are spread throughout the archipelago. Expertise in transforming the function of buildings and renovating heritage-value renovations, including Pos Bloc's initiative as a creative hub, is a strong differentiation of the company in the midst of national construction services competition.
"The Design & Construction capability that we have built is not only a new business unit, this is a continuation of our expertise in managing, restoring, and transforming assets. We have proven technical experience, certified human resources, and a real project portfolio. We are ready to commercialize this expertise for anyone who is interested in collaborating," explained Abdul Hadi, Chief Operating Officer of PT Pos Properti Indonesia.
Harjamukti Depok Housing Area: Millennial Housing Near LRT HarjamuktiThrough a strategic partnership with Ruma Development, Pos Properti Indonesia is developing a residential area in Harjamukti Village, Cimanggis, Depok which is located exactly between the four strategic areas of Jabodetabek: Jakarta, Depok, Bekasi, and Bogor. This 7,925 m² project will present around 60 units of houses with prices starting from IDR 1.4 billion, aimed at young families and first-time home buyers in the Cibubur area and its surroundings.
With an estimated installment of around Rp. 12 million per month, buyers can already own a residence, adjusting the financing scheme and bank approval. This project responds to market data which shows that 55 percent of home buyers in Jabodetabek in 2024 are productive ages who want strategic residences near public transportation. With a position just minutes from the Harjamukti LRT Station and access to the Cibubur Toll Road, this area is considered to meet the daily mobility needs of millennials while having the potential for strong investment appreciation.
The concept of housing carries an urban living approach that integrates commercial facilities, green spaces, and family-friendly neighborhoods in line with the 2026 housing trend that emphasizes functional daily comfort.
18 Percent Target in the Middle of Market DynamicsAmid macroeconomic pressures, including weakening purchasing power, rupiah exchange rate volatility, and high funding costs, Pos Properti Indonesia remains optimistic with its business portfolio diversification strategy. Commercial space demand has been on the rise since the end of 2025, driven by the expansion of the modern retail sector, food and beverage (F&B), financial services, and public services targeting the company's high-traffic strategic locations.
The projected national economic growth remains in the range of 5 percent, as well as Indonesia's demographic strength which is still young and productive, is believed to be a strong foundation for the sustainability of long-term property business. Pos Properti Indonesia also positions itself not only as an asset manager, but as an enabler of a productive ecosystem that creates more value for all stakeholders.
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