JAKARTA - The partnership between New Zealand and Indonesia continues to be strengthened through the New Zealand Made with Care campaign which is currently running at all Ranch Market outlets.
Initiated by New Zealand Trade and Enterprise (NZTE), this initiative rolls along with the trend of Indonesian consumers who increasingly prioritize food safety, nutrition, and brand trust.
The campaign, which runs until June 15, 2026, is designed to build trust and drive growth among premium supermarket customers.
Through this program, high-quality and responsibly produced New Zealand food and beverage products are presented directly to the Indonesian household.
By involving government representatives, retail partners, distributors, and various well-known brands, this collaboration brings the main values that are the foundation of the New Zealand food and beverage sector. The New Zealand Made with Care campaign is an important milestone in New Zealand's long-term relationship with Indonesia in the fields of trade, food sustainability, and consumer welfare.
Cecilia Shand, New Zealand Trade Commissioner for Indonesia, said the Made with Care campaign reflects a shared commitment to promoting trusted and high-quality food.
"Through this campaign, we are proud to showcase products that reflect the values of caring for people, the environment, and future generations," said Shand.
"This initiative confirms our strong partnership with Indonesia and our commitment to providing food that families can trust," he continued.
Meanwhile, Harman Siswanto, Chief Market & Business Intelligence at Ranch Market, noted that this campaign gives Indonesian consumers greater confidence when choosing New Zealand products.
"Our customers are becoming more selective. They want to know exactly where their food comes from and how the product is made. In line with our commitment to providing the best selection with high curation standards, this campaign helps our customers choose products that are in line with their values related to safety, quality, and responsible production," he explained.
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