JAKARTA - PT Prudential Life Assurance (Prudential Indonesia) today launched PRULady Life Insurance, a comprehensive breast cancer protection solution for Indonesian women. This launch is also a momentum to commemorate National Awakening Day for us to jointly awaken the spirit and increase the awareness of Indonesian women about the importance of early detection and protection from the start.
Through this product, Prudential Indonesia invites Indonesian women to build self-care as a form of self-care and support each other to step forward with confidence, and to become the best version of each individual, #JadiVersiTerhebatmu.
Vikas Sinha, Vice President Director, Prudential Indonesia, said, PRULady is an innovation that was born from the needs and concerns of the community, especially women in Indonesia, regarding their health conditions. Based on the GLOBOCAN 2022 data, breast cancer is the cancer with the highest number of new cases in women in Indonesia, namely around 66 thousand cases or more than 30 percent of the total cancer cases in women.
In addition, based on the findings of a survey entitled 'Prudential Study - Indonesian Patient Voices' conducted in collaboration with Economist Impact, where 9 out of 10 respondents admitted to delaying treatment, and almost half of them stated that they repeatedly delayed treatment.
"This causes many new cancer patients to be detected in the advanced stage. For this reason, through PRULady, Prudential Indonesia presents a comprehensive protection solution that includes early detection to treatment, as well as strengthening promotional and preventive efforts so that women in Indonesia can continue to live their days and become the best version of themselves," said Vikas, Thursday, May 21.
On the same occasion, Andien Aisyah, Singer, Women and Wellness Advocate, told her experience as a breast cancer survivor.
"When I first received the diagnosis of breast cancer at the age of 16, I felt confused, especially at that time the information about breast cancer was not as much as it is now. From this experience, I realized that the risk of breast cancer can come sooner, so early detection and health protection are very important, as an effort #JadiVersiTerhebatmu. Because it is still in the momentum of National Awakening Day, I hope this can be a moment for all of us to rise together, support each other and remind each other of the importance of preventive efforts so that more and more women in Indonesia are more empowered and become the best version of themselves. Having a protection like PRULady from Prudential Indonesia is not only a form of anticipation, but also a form of concern and love for yourself," explained Andien.
PRULady is also present to strengthen promotional and preventive efforts, including encouraging early detection through the PRULady Save feature, which is in the form of a 5 percent premium cost reduction if at the time of examination no symptoms of breast cancer are found. This initiative is expected to contribute to increasing public awareness to carry out and reduce the mortality rate due to breast cancer in Indonesia in line with the National Cancer Plan 2024-2034 which places preventive and early detection efforts as the main focus and breast cancer as one of the main priorities.
Dr. Arif Winata, Sp.B (K) Onk, Consultant Oncology Surgeon, EMC Grha Kedoya Hospital, said, awareness to perform early breast cancer detection is very important because according to the American Cancer Society, the chance of recovery and survival rate will be much higher up to 99 percent if the cancer is found while it is still a small lump and has not entered the advanced stage.
"On the other hand, if it is detected late and has entered the advanced stage, the handling becomes more complex, the treatment process is longer, and the costs required are also much greater. We need to understand that the cost of cancer treatment is not small, so that the steps of promotion, prevention, and early detection are the main key. Therefore, we appreciate Prudential Indonesia's innovation through PRULady which supports Indonesian women to be more prepared to face the risk of breast cancer early," he said.
As a form of tangible support for the National Action Plan (RAN) for Breast Cancer 2025-2034 from the Ministry of Health of the Republic of Indonesia which focuses on early detection and ensuring complete treatment, PRULady is a traditional life protection product that provides protection benefits for a certain period of time against the risk of breast cancer with affordable premiums starting from Rp. 300 thousand per month. Through PRULady, Prudential Indonesia strengthens its commitment to be present at every stage of the Customer's life.
Created as a comprehensive solution, PRULady offers optimal protection with a Coverage of up to 140 percent. As a trusted partner of Indonesian women, PRULady provides 25 percent of critical condition benefits in the early stages, starting from when the Customer undergoes a check-up and is diagnosed. Not only that, the Customer will also get 100 percent of the coverage again if diagnosed with a late-stage critical condition.
As a form of appreciation, PRULady is present to accompany healthy and undiagnosed customers through the PRULady Save benefit, which is a 5 percent premium discount if the annual examination is not diagnosed. As a form of Prudential's commitment to be a trusted partner and protector that is customer-centric, this product also provides free premium benefits for customers who are diagnosed from the initial critical stage to the final stage, as long as during the premium payment period.
"We believe that protection is not only about being prepared for risks, but also about empowering women to be more concerned about their own health and to take preventive steps early on, including having financial protection. Through PRULady, we want to be a partner for Indonesian women to live healthier, stronger, and more prepared for the future," concluded Vikas.
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