JAKARTA - Transactions on Tokopedia and TikTok Shop increased 15 times during sahur during the Extra Exciting Ramadan 2026 campaign, driven by LIVE activity on TikTok.
"Supported by the power of discovery and the community on TikTok, we present an #SafeShopping and #ComfortableSelling experience for buyers and sellers, complete with a variety of attractive offers in the Extra Exciting Ramadan campaign, especially during Ramadan peak hours such as sahur," said Executive Director of Tokopedia and TikTok Shop Indonesia, Stephanie Susilo, in a statement, Wednesday, April 1.
During Ramadan 2026, as many as 38 billion people watched LIVE streaming from sellers and affiliate content creators.
"The increase in transactions on our e-commerce platform, in this case TikTok Shop by Tokopedia, by 15 times throughout this year's sahur proves that videos on TikTok not only inspire, but also help sellers optimize growth at crucial moments such as Ramadan. We are proud to see the achievements of the sellers who participated in this campaign," added Stephanie.
In the Muslim fashion category, sellers on TikTok Shop recorded a threefold increase in transactions thanks to Ramadan Extra Exciting 2026 compared to ordinary days. Meanwhile, Tokopedia recorded a threefold increase in transactions in the first hour of the peak day of Ramadan Extra Exciting 2026 compared to the same campaign last year.
Positive Surge in the Creative Economy IndustryAccording to data from the Ministry of Tourism and Creative Economy of the Republic of Indonesia in 2022, the contribution of fashion reached 17.6% of the total creative economy value, namely IDR 225 trillion, and became one of the largest contributors to GDP along with culinary and creative. With this potential, Ramadan is a strategic momentum for local brands to encourage growth while strengthening the role of fashion in the national creative economy.
Through Ramadan Extra Exciting 2026, Tokopedia and TikTok Shop also accelerate this momentum. Local fashion brands such as Batik Christo recorded an increase in transactions of more than 4 times on TikTok Shop, while Fortklass experienced an increase in orders of almost 12 times on Tokopedia during the campaign - confirming that the synergy between the momentum of Ramadan and the digital campaign is able to drive significant growth for local brands.
Strategy Adjustment to Strengthen Synergy ResultsThe stronger synergy, coupled with the seller's expertise in utilizing the strengths of each e-commerce platform - in this case, Tokopedia and TikTok Shop which complement each other - has a positive impact on the business growth of business players, especially local brands, during Ramadan this year.
On TikTok Shop, the LIVE streaming strategy was the main driver during Ramadan. Local fashion brand Les Catino recorded an increase in transactions of 88 percent thanks to LIVE streaming on TikTok, while Dream Story experienced an increase in transactions of more than 2.5 times through a similar approach.
On the other hand, this year's Ramadan, the flash sale strategy proved effective in driving sales performance on Tokopedia. This program increases product views up to 23 times, with the best-selling products coming from the food and beverage category, such as onion sambal and ready-to-cook seasoned chicken.
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