Pekalongan - Amandaru Hotel Pekalongan officially upgraded its status to a four-star hotel.
This step is a medium-term investment strategy for the Wahana Artha Group to capture the growth opportunities of the hospitality sector in the Central Java Pantura corridor.
Located right in front of Pekalongan Train Station, Amandaru has a location advantage that supports business mobility and MICE activities.
Management assesses that the increase in hotel classes will expand the market segment from leisure to corporations, institutions, and regional business actors.
This hotel is managed by PT Sima Graha Utama as part of the group's hospitality portfolio. The rebranding was carried out by carrying the concept of local culture combined with four-star service standards to increase competitiveness and occupancy rates.
General Manager of Amandaru Hotel Pekalongan Aji Pamungkas said that this increase in status is part of the strategy to strengthen asset values and investment returns.
"We are transforming into a four-star hotel to improve the quality of service while encouraging occupancy and revenue per available room," he said.
In addition to strengthening facilities, Amandaru also developed non-room revenue lines through food & beverage products, including Ramadan packages and probiotic drinks.
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