Citilink Indonesia and AQUA present the Citilink Airbus A320 aircraft with a special livery titled Semangat Gerak!, as a manifestation of a strategic collaboration that presents a comfortable, relevant, and meaningful flying experience. This livery is a symbol of how the values and spirit of both brands fly and accompany every journey.
This collaboration is marked by the launch of the Citilink x AQUA livery which was carried out at the GMF Hangar, Soekarno-Hatta, Indonesia on Friday, February 13. The launch was also attended by Citilink President Director Darsito Hendroseputro, Danone Indonesia CEO Laurent Boissier and Deputy Minister of Creative Economy Indonesia Irene Umar.
The collaboration between the two brands departs from a common vision in accompanying active and mindful young generations in their daily lives, while encouraging a more relevant, healthy, refreshing, and sustainable journey. Through the Shared IP in Motion approach, this collaboration not only appears visually, but also brings stories about movement, freshness, and concern that are relevant to current conditions.
As part of the commitment to a more sustainable journey, this cooperation will also further include the management of plastic packaging waste generated from flights. Plastic waste generated from flights will be managed in the AQUA recycling ecosystem to become raw materials for new bottle packaging or other goods with economic value.
This initiative is a tangible manifestation of the commitment of both parties in bringing positive impacts to the environment while encouraging circular economic practices in the transportation industry and daily lifestyle. Through this concrete step, Semangat Gerak! is not only interpreted as physical movement, but also as a collective movement towards a more sustainable future.
Irene Umar, Deputy Minister of Creative Economy of the Republic of Indonesia, this collaboration is a tangible proof that cross-brand synergies such as Citilink and AQUA are able to bring concrete and widespread impacts to the community.
With a very large user base of both brands, this collaboration not only strengthens the visibility of the message, but also expands the reach of the values that want to be conveyed. AQUA shows its commitment by entering the creative economy, presenting illustrations as a medium to represent the company's values and mission in a more relevant and close to the public.
"We believe that through strong and sustainable collaboration like this, Indonesia can move forward together towards a stronger, more inclusive, and synergistic Golden Indonesia. I appreciate Citilink and AQUA for this collaboration, hopefully this collaboration will become a sustainable cooperation and become an inspiration for other industrial sectors such as film, music and others," he said.
Darsito Hendroseputro, President Director of Citilink, said that the collaboration of Semangat Gerak! reflects Citilink's commitment to providing an increasingly sustainable and meaningful flying experience. After a five-year partnership, Citilink and AQUA are now expanding a strategic partnership that marks the evolution from a consistent operational collaboration to a value-based partnership.
"Citilink is committed to always being present with readiness and concern, making every journey feel comfortable, calm, and meaningful. Through collaboration with AQUA on the Citilink fleet, we are also strengthening steps in implementing more sustainable operational practices, as part of efforts to reduce environmental impacts in the aviation sector," he said.
Vera Galuh Sugijanto, VP General Secretary Danone Indonesia explained that AQUA believes that freshness starts with a body that is well-maintained and ready to keep moving. Therefore, AQUA is committed to meeting the hydration needs of Indonesian families through healthy mineral water with maintained natural mineral content.
"Moreover, when traveling and adventuring, the body needs sufficient and quality hydration intake to stay comfortable and ready to travel. More than that, this collaboration also highlights the importance of awareness in managing packaging after consumption. Through cooperation in managing plastic packaging waste on board with Citilink, AQUA expands the implementation of its commitment as a driving force for a national campaign to educate plastic recycling, as well as strengthening its contribution in encouraging the implementation of a circular economy according to the roadmap #WisePlastic," he explained.
Adisti Nirmala, Marketing Director of AQUA, added that this initiative is one of the strategies to build emotional closeness between AQUA and consumers.
"For AQUA, this collaboration is a way for us to accompany consumers in channeling their spirit in every journey. This livery is not just an illustration, but a visualization of a story about a refreshing and meaningful journey. The visual language close to the younger generation is expected to foster the spirit to continue moving, taking care of themselves, and caring for the future," he explained.
The visual identity of this plane was brought to life by GULA, whose real name is Teguh Septian Arifianto, a local illustrator known for his expressive, colorful, and close-to-everyday illustration style. His work often presents stories about everyday life with a visual approach that is warm, light, and easy to connect with various layers of the audience.
"I want to bring the rhythm of everyday travel into this design, something that feels light, fresh, and close to everyday life. Hopefully, from the first time seeing this plane, passengers can feel the positive energy and the spirit to live a more meaningful travel life, feel right for today, and be responsible for the future," he explained.
Citilink and AQUA see traveling as part of their lifestyle and daily life, not just a trip to relieve fatigue or vacation. Through this special livery Citilink Airbus A320 aircraft, the Spirit of Movement collaboration! Encourages people to continue to move with concern for themselves and the future, while presenting a healthy, comfortable and sustainable flying experience.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
