JAKARTA - Entering Ramadan, online shopping activity in Indonesia has grown significantly: industry data shows that the number of e-commerce transactions has increased by more than 76 percent, and the number of consumers has increased sharply compared to normal months, reflecting a great opportunity for business actors, especially MSMEs on e-commerce platforms such as Tokopedia and TikTok Shop.
Last year, the transaction value of Tokopedia and TikTok Shop during the sahur moment jumped more than 10 times thanks to the Extra Exciting Ramadan campaign. The number of seller orders also increased by an average of two times. In addition, a number of the most popular products on TikTok Shop by Tokopedia through LIVE streaming on TikTok, including women's Muslim clothing, perfume, skincare, make-up, and Ramadan hampers.
"Supported by the power of discovery in the form of authentic content, personalized recommendations, and a strong community, Tokopedia and TikTok Shop continue to drive seller growth especially during big moments like Ramadan. In line with the spirit of #JualanNyaman, we provide various support ranging from increased visibility, promotions, to ecosystem-based solutions so that sellers, especially MSMEs can sell more safely, comfortably, and sustainably," said Stephanie Susilo, Executive Director, Tokopedia & TikTok E-commerce Indonesia, Wednesday, February 11.
The high enthusiasm for shopping during Ramadan requires business actors, including MSMEs, to not only be present, but also to be mature in terms of strategy. In order to be able to compete and maximize sales potential during Ramadan 2026, here are five steps that MSMEs can implement on Tokopedia and TikTok Shop.
1. Prepare stock with strategic planning
The surge in demand is usually from the beginning of Ramadan until the eve of Lebaran. MSMEs need to prioritize the availability of best-selling products and categories with high demand.
"The SiapStok program from Tokopedia and TikTok Shop helps sellers plan their stock so as to minimize the risk of running out of goods and maximize sales opportunities. The strategy of bundling products or making special Lebaran hampers effectively increases transactions in the month of Ramadan," said Liana from jayaabadigrosir4, a local UMKM seller of pastries and snacks on Tokopedia and TikTok Shop.
2. Optimize the appearance and completeness of product information
In the midst of fierce competition, product visuals and descriptions are crucial factors in attracting attention. "Maintaining consumer trust in the midst of high transaction flows is challenging. For this reason, beautify the catalog and adjust it to the Ramadan theme using the official seller toolkit from Tokopedia and TikTok Shop. Also, convey product information honestly and in detail, and comply with platform policies so that business operations remain smooth," explained Desi Prasetiyani from Akaci Store, one of the sellers of the Fashion category on Tokopedia and TikTok Shop.
3. Take advantage of promos and video content to increase sales
Limited promotions such as discounts, vouchers, and free shipping on Tokopedia and TikTok Shop effectively encourage the urgency of purchases, including ahead of the crucial Ramadan moment.
"LIVE streaming activities on TikTok, which are integrated with TikTok Shop by Tokopedia, are more relevant because they allow sellers to interact directly with consumers, describe products more clearly, and provide limited offers so that they can encourage real-time buying decisions," said Endro, owner of Dutasnack, a local brand of Ramadan cake and snack products on Tokopedia and TikTok Shop.
4. Strengthen the quality of customer service
The speed and accuracy of response and service are increasingly becoming a concern for consumers, especially during periods with a surge in shopping needs such as holidays.
"Consistent, fast, and accurate service is the key to building trust, while a positive shopping experience - including simple touches like small gifts - can increase customer satisfaction, keep store ratings competitive, and encourage repeat purchases on Tokopedia and TikTok Shop," explained a representative of RAPA Tech Indonesia, one of the sellers of the automotive category on Tokopedia and TikTok Shop.
5. Actively participate in major campaigns
The Ramadan Extra Campaign 2026, which started on February 9, 2026 on TikTok Shop and February 18, 2026 on Tokopedia, opens up great opportunities for business actors including MSMEs to increase visibility and increase sales.
"Ramadan is an important period for the automotive industry. To optimize sales, we utilize features and solutions from Tokopedia and TikTok Shop, for example, the GMV Max automatic advertising feature and voucher bundling. The comprehensive marketing solution from Tokopedia and TikTok Shop helps sellers maintain and even improve business performance," said a representative of Oraimo Authentic Store, an electronic category seller on Tokopedia and TikTok Shop.
During Ramadan Extra Exciting 2026, sellers through Tokopedia and TikTok Shop can provide various attractive offers. On Tokopedia, consumers can shop for free up to IDR 4 billion through 'Kejar Ketupat', win grand prizes such as 100 grams of gold, a family Umrah, to a car, as well as a Mall Promo with a discount of up to 90% with a guarantee of original products and free returns. Meanwhile, on TikTok Shop, consumers have the opportunity to get a car and iPhone 17 through the 'Break the Egg' game, discount vouchers up to 50%, and THR in the form of a discount of up to IDR 1 million every day.
Tokopedia and TikTok Shop invite sellers to prepare their businesses more optimally through the Extra Exciting Ramadan Seller Webinar which will be held on February 11, 18, and 26, 2026. This initiative is part of the two platforms' ongoing commitment to equip MSMEs with relevant insights, strategies, and support so that they can maximize the momentum of Ramadan while encouraging sustainable business growth in the future.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
